Appleseed

Founded in 2015, we are a behavioral agency that helps social impact organizations and funders. We apply behavioral insights and strategy to ensure communities adopt products, services, behaviors, or habits over the long term. Our work often addresses issues in health, livelihoods, and climate, especially in the world’s poorest communities. We partner with nonprofits and funders working on poverty reduction and planetary protection.

We conduct field-driven research, using qualitative methods like contextual interviews, observation, and journey mapping. This helps us understand specific barriers and hidden motivators. We then use these findings to diagnose behavioral challenges and design interventions. Our solutions include new messaging, organizational changes, habit formation programs, environment design, and product or service redesign. We specialize in areas such as child nutrition, community-based social marketing (CBSM), nonprofit development, international rural development, human-centered design, and WASH (Water, Sanitation, and Hygiene).

We are a behavioral agency for organizations fighting poverty. We aim to understand communities’ perspectives and design solutions for positive, lasting change. We only partner with organizations and funders who want to create change while respecting human dignity.

We believe all impact organizations should design solutions based purely on people’s needs and realities. Our culture values candor, curiosity, and continuous learning. We emphasize rigor, honesty, and a low-ego approach, and we build authentic client relationships. We also encourage open feedback, adaptability, and resilience.

Appleseed is a remote company with a small core team of 1-10 people. This international team includes researchers, strategists, and communicators. Appleseed Fellows, emerging leaders in behavioral change for global development, support the core team, with at least one Fellow assigned to each client project. The company also works with a network of external collaborators for specialized project needs in areas like research, strategy, design, and administration.

The work environment is candid, curious, and collaborative, emphasizing high standards and a low-ego approach. The culture values real ownership, client partnerships, and continuous learning, prioritizing rigor and honesty. Although remote, roles require international travel for field research, often in low-resource settings. Appleseed encourages open discussion, feedback, adaptability, and resilience.

We offer a 4-day work week, with Thursdays off. You’ll receive 30 additional PTO days annually, paid international travel, and stipends for workspace, professional development, and healthcare if needed. The core team salary range is $87,000–$122,000.