Field/Channel Marketing Manager

Job Description

About AvePoint:

Beyond Secure. AvePoint is the global leader in data security, governance, and resilience, going beyond traditional solutions to ensure a robust data foundation and enable organizations everywhere to collaborate with confidence. Over 25,000 customers worldwide rely on the AvePoint Confidence Platform to prepare, secure, and optimize their critical data across Microsoft, Google, Salesforce, and other collaboration environments. AvePoint’s global channel partner program includes approximately 5,000 managed service providers, value-added resellers, and systems integrators, with our solutions available in more than 100 cloud marketplaces. To learn more, visit www.avepoint.com.

At AvePoint, we are committed to investing in our people. Agility, passion and teamwork set us up to do our best work and foster a culture where you are empowered to craft your career, make an impact, and own (y)our future. Unleash the power of you!

About the role:

The Field Marketing Manager for DACH is a strategic, hands-on role designed to support multiple areas of the business and accelerate revenue growth across the region. This role partners closely with Sales, Channel, Public Sector, and EMEA Marketing teams to design and execute impactful go-to-market (GTM) initiatives that drive both net-new acquisition and expansion within existing accounts.

Covering Channel Marketing, Public Sector GTM expansion, and broader Field Marketing initiatives, this position plays a critical role in aligning local execution with EMEA and global marketing priorities while ensuring relevance to the DACH market.

Channel Marketing (25% of workload)

This area focuses on driving revenue growth through strategic partner and distributor engagement, ensuring channel marketing investments in DACH deliver measurable business impact.

• Strategically collaborate with the channel marketing team, partner managers, solution engineers (SEs), and channel management to identify and prioritize investments with focus partners and distributors to drive revenue growth
• Define and execute joint marketing initiatives with selected partners, aligned to agreed business objectives
• Ensure all channel investments and activities are aligned with global channel priorities and company-wide goals
• Work closely with channel leadership to validate strategy, investment focus, and execution plans
• Track performance of channel initiatives and continuously optimize based on impact and results

Public Sector GTM Expansion (30% of workload)

This area is dedicated to accelerating growth in the Public Sector by building a focused, integrated go-to-market approach that combines direct sales, digital execution, and partner-led initiatives.

• Partner with the Public Sector sales team to expand the company’s footprint across public sector customers, focusing on both net-new opportunities and growth within existing accounts
• Collaborate with the wider marketing organization to design and execute an effective Public Sector GTM strategy, including:
• Targeted campaigns
• Content creation
• Integrated marketing tactics across channels
• Work closely with the EMEA digital marketing team to develop and roll out a dedicated digital strategy for Public Sector, maximizing campaign reach and effectiveness
• Collaborate with the channel team to identify and activate the right partners to support Public Sector initiatives
• Co-develop and execute strategic partner-led activities that support Public Sector objectives

Field Marketing (45% of workload)

This area supports frontline sales execution in DACH by delivering high-impact content and account-based marketing programs that align EMEA-wide strategy with local market relevance. Field Marketing focuses on two core areas: Content Creation and Account-Based Marketing (ABM).

1. Content Creation (30% of Field workload)

Partner with local sales teams and sales leadership to identify gaps in GTM execution and sales enablement to then develop and localize sales-focused GTM assets, including:

• Pitch decks
• Brochures
• Account-specific or industry-focused materials

Ensure content supports clear value propositions and is tailored to the needs of DACH customers

• Account Based Marketing (70% of Field workload)Collaborate with the EMEA marketing team to roll out EMEA-wide ABM campaigns targeting selected DACH accounts
• Work closely with local sales management and sellers to:
  • Ensure accurate account selection
  • Adapt campaigns for local relevance and customer needs
• Partner with the digital team to understand campaign orchestration, timelines, and performance metrics
• Support successful campaign execution and follow up with sales teams to measure impact and demonstrate success
• Embed ABM initiatives seamlessly into the broader field marketing strategy by collaborating with regional field marketing peers and executing “offline” ABM initiatives

Essential requirements:

The ideal candidate is a strategic yet execution-focused field marketer with proven experience driving go-to-market initiatives in a B2B technology environment, ideally across the DACH region. They bring a strong understanding of field marketing, channel marketing, and account-based marketing, and are comfortable working across complex, matrixed organizations. Experience supporting Public Sector GTM motions and collaborating closely with sales and partner teams is highly valued. This individual is a confident cross-functional collaborator who can translate business priorities into impactful marketing programs, manage multiple stakeholders, and balance regional strategy with local execution. Strong communication, relationship-building, and project management skills are essential, along with a proactive, hands-on mindset and the ability to thrive in a fast-paced, evolving environment.

Other qualities you will need to be a fit for this role include:

• Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience)
• 7+ years of B2B marketing experience in a technology or software environment, with a strong focus on field marketing, demand generation, and GTM execution
• Proven experience partnering closely with enterprise sales teams and sales leadership to support complex buying cycles
• Hands-on experience executing integrated field, digital, and partner-led marketing programs within a regional or EMEA setup
• Strong background in Account-Based Marketing, including sales alignment, campaign execution, and performance measurement
• Experience working with digital marketing teams to deliver and optimize multi-channel campaigns at scale
• Excellent communication and stakeholder management skills, with a proactive, collaborative working style
• Highly organized, results-driven, and comfortable managing multiple priorities in a fast-paced environment

Benefits we offer:

• Competitive market-based compensation

• Work-life balance through a hybrid working model

• Comprehensive onboarding in Munich with experienced professionals to ensure a smooth start in the role

• Career progression and internal mobility opportunities

• EUR 1.000,00/Year towards our Tuition Reimbursement Program

• Employee Referral Program

• Corporate Donation Matching Program

• Company sponsored events / regular team building events

• 30 PTO/Year, plus all public holidays and access to AvePoint holidays!

• … and much more!

AvePoint is proud to employ talent from many different backgrounds, experiences, and identities. We believe that diversity and inclusion drives our success and is at the core of how we hire, communicate, and collaborate to deliver value and excellence. We are committed to fostering an environment where people can bring their whole selves to work and feel a sense of belonging, and we continue to work toward creating a workforce that represents the diversity of our customers and communities.

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