Job description
We are looking for a Local Marketing Specialist to be responsible for driving sustainable demand growth for Bolt South Africa across all verticals by executing high-impact local marketing initiatives, strengthening brand relevance, and optimising lifecycle and performance communications.
With over 200 million customers in 50+ countries, Bolt is one of the fastest-growing tech companies in Europe and Africa. And it’s all thanks to our people.
We believe in creating an inclusive environment where everyone is welcome, regardless of race, colour, religion, gender identity, sexual orientation, age, or disability.
Our ultimate goal is to make cities for people, not cars, and we need your help to achieve this mission!
This role plays a critical part in translating global strategies into locally resonant execution, leveraging data, automation, and creator-led marketing to drive measurable business results across riders, drivers, eaters, and merchants.
Social & Community Management: Lead the local social media strategy TikTok, IG, FB and other emerging platforms, fostering community growth and ensuring brand consistency across South Africa. Creator & Influencer Strategy: Scale authentic creator partnerships focused on ROI, collaborating with HQ to localize global campaigns for the South African market. Lifecycle & CRM Optimization: Execute and automate multi-channel communications (Email, Push, SMS) to drive engagement and retention for riders, drivers, and merchants. Partnerships and Local Growth Initiatives: Identify and manage E2E brand partnerships and local events that drive demand and increase brand sentiment. Cross-Functional Collaboration: Support the planning and execution of local campaigns, events and activations across South Africa while collaborating with Operations, Community Specialists and other internal teams to deliver seamless execution. Performance Analysis: Deliver comprehensive monthly reports, using data-driven insights to optimize campaigns and measure impact on business outcomes.
Industry Expertise: 4–6 years of marketing experience in local or regional roles within tech, marketplace or consumer brands Multi-Channel Proficiency: Deep understanding of social media, creator marketing, and lifecycle fundamentals (Email/Push/SMS). Technical Toolset: Hands-on experience with tools such as CleverTap, Mailchimp, Emplifi, analytical tools such as Meta Business Suite,Google Ads and design tools such as Figma, Canva or AI-assisted creative tools as a plus. Data-driven Mindset: Ability to interpret complex data and translate campaign performance into actionable growth strategies. Stakeholder Management: Proven track record of navigating multi-national environments and coordinating effectively with cross-functional teams. Communication & Project Lead: Excellent verbal and written English skills with a high degree of proficiency in project management.
Experience is great, but what we really look for is drive, intelligence, and integrity. So even if you don’t tick every box, please consider applying!
Accelerate your professional growth with unique career opportunities. Enjoy a rewarding salary and stock options, knowing that as Bolt succeeds, so do you. Take care of your physical and mental health with our wellness perks. Celebrate 5 years at Bolt with a 1-month paid sabbatical to recharge. Connect with colleagues at annual company events and smaller team gatherings. Balance flexibility and in-person collaboration with our hybrid model, including at least 12 monthly in-office days.
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