Job Description
Who We Are:
At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line.
Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.
Our brand values help bond us together and drive our success:
- Runner First
- We act in the best interest of the runner
- Word is Bond
- We do what we say we’ll do
- Champion Heart
- We give our all in everything we do
- There is no “I” in Run
- We stay generous with our humanity
- Keep Moving
- We find ways to move every day, because joy is kinetic!
We welcome everyone from every walk of life looking to inspire others through the power of movement - because we’re all moving towards something. Let’s run there.
NOTE: Greater Vancouver, BC, Calgary, Alberta, or Toronto, Ontario areas for this position are preferred.
Your Job:
As Senior Sales Manager, Canada you will be responsible for footwear, apparel and accessories sales revenue across Canada for the strategic accounts as assigned to you and the external Sales Agency territories. You will contribute to the establishment of sales goals, strategies, and budgets. You will oversee management of territory Sales agencies in achieving sales goals, including onboarding new agencies as needed. You will work with the marketing team on establishing and executing marketing plans for your designated accounts in the channel or territory. You will also travel regularly throughout the territory and/or to key accounts, as well as trade shows and expos, to achieve sales goals.
Your Responsibilities:
Sales Strategy
• Partner with the Director, Canada and LATAM and cross-functional teams - including Marketing, Operations, Customer Service, Credit, Product, and Merchandising - to collaborate on, refine, and execute the long-term and immediate regional sales strategy.
• Attend, coordinate and participate in designated seasonal business meetings including sales meeting, trade shows, key account meetings
• Leverage Brooks retail analytics tools and Circana market insights to measure success and assess opportunities to drive sales performance.
• Collect and analyze field feedback on competitor products, programs, and services, as well as marketplace activities to generate insights and provide recommendations for future strategic planning. Disseminate relevant information within the Sales team.
• Own and lead seasonal key initiatives and special projects within our business, driving their successful execution and integration. Collaborate closely with Director to identify opportunities and develop plans to deliver business results.
Account Management
• Develop sales forecasts, product sales plans, and annual revenue goals for each assigned account, including Running Room, Sport Chek and various strategic accounts as assigned by leadership.
• Lead all seasonal sell-in presentations with key accounts to ensure backlog growth and increased market share for all Brooks product categories.
• Prospect new retail relationships and incubate added distribution that has national impact for business in Canada.
• Develop sales programs that drive sell-thru at retail and position Brooks as the leader in performance running.
• Work closely with the both retailer and Brooks marketing teams, including Gurus, to develop seasonal grass roots marketing programs, including in-store promotions, expos, store running teams, etc. that help promote Brooks brand awareness and positively impact Brooks sell-thru performance at retail.
• Participate in planning and execution of product knowledge events in collaboration with marketing and Guru teams.
• Gather web copy, product data to complete account specific product setup and flat files for Retailer.com sales.
• Analyze and manage impact of sell-thru and inventory levels during in-season to drive replenishment (at once) and forward-thinking assortment opportunity
• Develop a monthly business review across your key account that provides feedback to internal teams around the health of your account and competition External Sales Agency Management.
• Manage Brooks’ business with outside sales agencies / sales representatives and accounts across Canada, to include traveling and working with reps to build a strong relationship between reps and external stakeholders.
• Partner with sales reps on seasonal sell-in presentations to ensure backlog growth and increase market share at all key accounts
• Play a key role in developing key GTM programs that serve sales reps, drive sell-in and sell-through at retail, and position Brooks as the leader in performance running.
• Oversee current open orders, obtain future seasonal orders, maintain relationships with all relevant retail stakeholders, and assist in ongoing forecasting and revenue planning. Work closely with Customer Operations to manage order flow and accuracy.
• Serve as the primary communication source for Brooks Sports with reps and customers.
Qualifications:
• Bachelor’s degree in Sales, Business Management, Marketing, or related field
• 7+ years of footwear and apparel sales experience
• Management experience desired
• Strong ability to analyze and understand a retailer’s P&L including full understanding of retail planning cycle and retail math
• Strong influencing, organizational and motivational skills
• Excellent communication and presentation skills
• General computer proficiency with intermediate to advanced skills in Office products – Excel, Word, PowerPoint
• Excellent interpersonal skills that inspire and build trust resulting in effective working relationships across the company and externally
• Ability to anticipate how decisions can impact our customers as well as all other external and internal stakeholders
• Embraces and lives the Brooks values!
• Ability to travel up to 40% during peak season, including travel to the US for Sales Meetings, Brooks HQ visits, and trade shows
Compensation: The pay range for this position is $98,691.30 - $158,451.45 per year based. Base pay offered will consider the specific geographic market and will vary depending on job-related knowledge, skills, and experience.
Other:
Brooks is proud to offer a robust benefits package to our employees and their families!
At Brooks, we celebrate diversity & equity. We are committed to creating an inclusive environment, and encourage people of all backgrounds, perspectives, experiences, and skills to apply. Brooks is proud to be an equal employment opportunity employer. All employment decisions are made without regard to race, religion, creed, color, national origin, age, sex, gender, gender identity or expression, two-spirit identity, sexual orientation, genetic information, the presence of a physical, mental, or sensory disability, marital status, pregnancy (including childbirth and related conditions), caste, citizenship or immigration status, honorably discharged veteran or military status, actual or perceived victims of domestic violence, harassment, sexual assault or stalking, HIV or Hepatitis C infection, political ideology, use of a trained service animal by a person with a disability, or on any other basis protected by federal, state, or local law, or any other non-merit based factors.
