VP Marketing

Job Description

The BusRight Vision

We believe public education creates freedom, and that access to that education starts with a safe and reliable ride to school. That’s why we built BusRight, a modern transportation platform trusted by hundreds of thousands of Transportation Directors, drivers, and parents across the country to make school transportation safer, smarter, and more equitable. We recently announced a $30M fundraise and are excited to continue to invest in new innovative solutions to power our country’s largest mass transit system - school buses.

Purpose

The VP of Marketing exists with a laser-focused commercial objective: to create marketing qualified leads that result in closed won revenue. Reporting directly to our CEO and working closely with teams across the Commercial organization, the VP of Marketing will be responsible for developing and executing a strategy that generates demand, improves conversion, and delivers messaging, campaigns, and programs that move prospects through the sales funnel. We’re utilizing proven Marketing tactics that we know to be working - including attending in-person events, producing online webinars, and conducting email marketing campaigns. We’re ready to go a step further by harmonizing and optimizing these initiatives within a scalable, strategic marketing plan that will support delivery of consistent 100% YoY growth.

As our first VP of Marketing, you’ll be responsible for answering 5 core questions regarding key revenue-driving initiatives:

1. Demand gen channels and initiatives. What mix of channels and tactics (webinars, website, PR, print, digital, and “off the beaten path” ideas) should we invest in to generate demand most efficiently?
2. In‑person events strategy.  How should we design, execute, and measure a scalable in‑person events strategy across vast territories?
3. Programming and collateral for pipeline growth. What content, social proof points, and referral incentives do we need to create to generate more marketing qualified opportunities and accelerate the sales cycle?
4. Data and GTM intelligence. How should we derive actionable insights from our outreach and CRM data, and create strong marketing–sales alignment to reliably support our “hub‑and‑spoke” GTM model?
5. Audience strategy. Who are our priority audiences, how do we segment them, and what does an effective persona‑driven messaging strategy look like for each?

About You

• You’ve spent 8-12 years in progressive Marketing roles within high-growth, venture-backed organizations (preferably Series A-C).
• You know how to sell into a well-defined, close-knit market where word of mouth and social proof matter most. (Bonus points if you’ve sold into the K-12 education space.)
• You have experience marketing innovative solutions to audiences with varying degrees of “tech savviness.”
• You know how to scale an in-person event marketing strategy into a well-oiled, revenue generating machine.
• You’re a demand gen nerd at your core, but you’ll also geek out on brand building, GEO/SEO, opportunity lifecycle management, and vibe-coding new tools.
• You would rate your written communication skills an 11 out of 10. (The author of this job description is actively seeking a run for their money.)
• You love to roll up your sleeves and get your hands dirty, whether that’s writing the first email cadence for a new product or authoring new organizational design proposals for your department. No problem is too big or small.
• You take a hands-on approach to leadership and know how to thoughtfully engage with your direct reports and cross-functional partners to actively drive successful outcomes through others.
• You’re based in New York or Boston and are excited to work out of our offices with your teammates 1-2 days per week.
• Most of all, you’re humble, curious, and down to earth. You care about people, education, and building something that matters.

This is a chance to join a fast growing technology company early and make your mark on a territory and a team that’s transitioning how millions of students access their education every day.  If you’re energized by growth and driven by relationships we’d love to hear from you.

We’re a remote team with hubs in New York City, Boston, Austin, and Poland. To get a feel for the team and culture, check out our company retreat in Mexico, this BusRight commercial, and how we approach school bus conferences.