By Appointment Only, Inc. (BAO)

Founded in 1997, we provide appointment setting, custom lead generation, and account insights. We partner with high-tech sales and marketing teams to develop go-to-market strategies. Our services aim to boost sales productivity, improve marketing efficiency, and help secure priority accounts.

We offer territory optimization, pipeline creation, market intelligence, public sector and channel support, outbound marketing, performance-based demand generation, account-based marketing (ABM), and lead qualification. We focus on connecting with decision-makers in enterprise, mid-market, and public sector (FED/SLED) markets.

We operate on a performance-based model. Each year, we make over 30,000 dials daily for our clients and have set over 550,000 appointments so far. About 55% of meetings we secure lead to a second sales activity, and clients report an average 30:1 ROI.

Our mission is to offer a smarter way to go to market. We help companies identify and connect with the prospects most likely to buy their solutions. We believe in merging marketing technology with sales persistence to achieve strong results. We also simplify solutions by concentrating on target companies with the highest buying potential.

We are a family-owned and operated business, started by a small group and now grown to over 200 sales professionals. Our culture is competitive yet collaborative, aggressive yet approachable.

Our employee surveys show high engagement and job satisfaction. We consistently receive high ratings for managers and supportive peers. We design our work structure to promote work-life balance, giving our sales team predictability and the freedom to enjoy personal time without stress. We strive to create a family-like environment that supports each individual.

We offer an uncapped commission structure with a base salary, and commissions start on your first day. You’ll also receive a team bonus.

We invest in your development through the BAO Academy, a comprehensive training program. It includes over 150 courses on prospecting, tech industry basics, time management, and communication skills. Training starts with an initial classroom week and continues for six months with a mix of on-the-job and classroom sessions. We provide ongoing coaching and coursework, along with full-time player-coaches and technology resources.

You’ll gain experience working with a variety of B2B tech companies in areas like storage, security, cloud, AI, and HR. This gives you exposure to diverse sales objectives and chances to build your professional network.