Job Description
We are a leading trading platform that is ambitiously expanding to the four corners of the globe. Our top-rated products have won prestigious industry awards for their cutting-edge technology and seamless client experience. We deliver only the best, so we are always in search of the best people to join our ever-growing talented team.
Capital.com is expanding into new product verticals and product launches are becoming a core part of how we grow. We’re looking for a Senior Product Marketing Manager to take ownership of complex GTMs, partner closely with Product teams, and help us build the standards, playbooks, and ways of working that make Product Marketing a force multiplier across the company.
This is a hands-on role: you’ll shape positioning, build launch plans, execute with cross-functional teams, and stay close to performance. You’ll also help raise the bar across a young PMM function through mentoring and process building.
Responsibilities:
- Partner with Product teams early to shape strategy, define target audiences, and sharpen product positioning and value propositions.
- Own end-to-end go-to-market planning for new launches (messaging, channels, launch plans, stakeholder alignment).
- Drive cross-functional execution with Product, Design, Growth, Compliance, and regional teams.
- Build clear launch frameworks and repeatable PMM playbooks that scale across product areas.
- Track performance and optimize post-launch: adoption, activation, and ongoing funnel improvements.
- Develop lifecycle strategies after launch to ensure sustained engagement and retention.
- Influence senior Product stakeholders and guide decision-making with customer insights and data.
- Coach and mentor PMMs in the team, sharing best practices and raising overall PMM craft.
Requirements:
- 5+ years in Product Marketing (or a closely related role), ideally in fintech or a regulated environment.
- Proven track record owning multiple launches and leading GTM from discovery through execution and optimization.
- Strong positioning, messaging, and narrative-building skills — you can make complex products easy to understand.
- Experience working closely with Product and Design teams, with confidence influencing without direct authority.
- Comfortable operating in regulated contexts and balancing speed with compliance constraints.
- Clear evidence of impact on key metrics (e.g., adoption, activation, FTT/FTDD, trading activity, LTV, churn).
- Either deep expertise in crypto or a strong generalist mindset across trading/investments/banking — crypto interest is required.
- Experience building processes, frameworks, or playbooks, and a genuine mentoring mindset.
What you will get in return:
• Competitive Salary: We believe great work deserves great pay! Your skills and talents will be rewarded with a salary that makes you feel valued and motivated.
• Work-Life Harmony: Join a company that genuinely cares about you - because your life outside of work matters just as much as your time on the clock. #LI-Hybrid
• Generous Time Off: Need a breather? Our annual leave policy lets you recharge and enjoy life outside of work without a worry.
• Employee Referral Program: Love working here? Share the love! Bring your talented friends on board and get rewarded for growing our awesome team.
• Comprehensive Health & Pension Benefits: From medical insurance to pension plans, we’ve got your back. Plus, location-specific benefits and perks!
• Workation Wonderland: Live your digital nomad dreams with 30 extra days to work remotely from anywhere in the world (some restrictions apply). Adventure awaits!
• Volunteer Days: Make a difference! Take two additional paid days each year to support causes you care about and give back to the community.
Be a key player at the forefront of the digital assets movement, propelling your career to new heights! Join a dynamic and rapidly expanding company that values and rewards talent, initiative, and creativity. Work alongside one of the most brilliant teams in the industry.
Our company has an Internal Reporting Procedure. It is available from the Human Resources Department upon request [email protected]. You may report a violation referred to in the Procedure under the terms specified therein.
