Job Description
About Cylinder Health
Founded in 2021 and offered as an employer benefit, Cylinder (formerly Vivante Health) delivers personalized, clinician-backed care to those suffering from digestive issues through its virtual health platform. Cylinder’s tech-forward, human-first program connects members to the right level of support at the right time through an easy interface, bringing the healthcare ecosystem together to align around member needs. Cylinder’s dedicated care teams help members proactively address their gut health from every angle – decreasing costs, reducing absenteeism, and improving their quality of life, at scale. Cylinder’s vision is to create a world where people receive convenient, personalized, and affordable access to the quality digestive healthcare they need to improve their overall health.
Position Summary
We’re seeking a Marketing Operations & Lifecycle Manager to drive member acquisition, engagement, and retention through data-informed, multi-channel marketing. This role blends strategy and execution—owning lifecycle campaign development while optimizing the systems, data, and processes that power them. You’ll play a critical role in shaping how and when members engage with Cylinder, ensuring they receive timely, personalized communications that guide them to the right care and ultimately improve their health outcomes.
Responsibilities Include:
Marketing Operations
Own architecture, integration, and ongoing optimization of email automation tool (Iterable), serving as the internal expert and primary vendor lead
Identify and implement automation opportunities to increase efficiency and scale
Partner with Data and Product to ensure data accuracy and integrations, audience integrity, and reliable event tracking
Document workflows and best practices for campaign setup, naming conventions, data hygiene, and reporting consistency.
Monitor channel performance and deliverability, adjusting strategies as needed
Lifecycle Strategy & Execution
Execute lifecycle marketing across email, SMS, push, and other digital channels using Iterable
Design and optimize end-to-end member journeys (onboarding, engagement, retention, winback)
Analyze campaign results to generate insights and drive continuous improvement
You’ll be a good fit here if you are:
Passionate about improving gut health
Exceptional attention to detail
Self-motivated problem solver
Someone who thrives in a fast-paced, remote-first environment
Comfortable with fluid job responsibilities
Required Qualifications:
5+ years of work experience with 3+ years of direct marketing operations experience
At least one year of experience working at a start up
Advanced expertise in Iterable, or similar tool, including the ability to develop complex customer journeys from scratch and create data-driven audience segments to optimize member engagement
Strong data analysis and optimization capabilities
Self-directed, highly organized, and ability to prioritize
Cylinder is an equal opportunity employer. We believe safe spaces where everyone can be their authentic selves is the key to a successful team so we welcome and embrace all identities, cultures, and backgrounds.
