Job Description
Position: Outbound Sales Lead - SMARTLY
Location: Anywhere in New Zealand
Security Requirements: NZ Citizens and Residents Only
Full Time, Permanent Position.
A Bit about Smartly, a Datacom Company
We exist to make it simpler for Kiwi businesses to look after their people. We’re known as the simple way to sort your payroll for over 20,000 businesses. Our slick software combined with our awesome support team help businesses pay their people on time, accurately and in line with legislation. As a fast-growing FinTech expanding into adjacent markets, Smartly offers a fast paced, fun work environment with great opportunities for personal and professional development.
What Does the Job Involve?
The SaaS sector continues to accelerate, with outbound sales becoming increasingly competitive as buyer attention becomes harder to earn. Traditional high-volume, low-relevance outbound approaches are yielding diminishing returns. The businesses that succeed combine disciplined ICP targeting, multi-channel sequencing, personalised messaging, and data-driven iteration to generate qualified pipeline efficiently. AI-powered prospecting tools and intent data platforms are reshaping what great outbound execution looks like.
As an Outbound Sales Lead, you will be responsible for building and running Smartly’s outbound pipeline generation engine. This role leads the outbound motion for Smartly, designs outbound sequences and prospecting cadences, and ensures outbound effort is targeted, measurable, and continuously improving in efficiency and quality. The Outbound Sales Lead is accountable for outbound-sourced pipeline volume, quality, and conversion, ensuring that proactive prospecting is a predictable, scalable contributor to Smartly’s revenue targets. The role is outbound work first and foremost in what is a brand new role which we plan to grow into a team after this initial hire. Your responsibilities will be:
Own outbound pipelines through both the volume of opportunities generated and the quality as measured by conversion through the sales funnel.
Ensure outbound targeting is ICP-aligned, qualification standards are rigorous, and handoffs to the Inbound team are clean and well-documented.
Hit outbound pipeline targets, improve outbound-to-qualified-opportunity conversion, and maintain a strong ICP alignment in outbound-sourced pipeline.
Collaborate with the GM Sales and Partner/Channel Manager to align outbound effort with ABM campaigns and partner-sourced opportunities.
Recruit, onboard, coach, and performance-manage Smartly’s outbound team.
Set clear activity and outcome expectations, establish coaching cadences, and build a high-performance culture grounded in discipline, learning, and accountability.
Ensure the team has the skills, tools, and motivation to consistently generate qualified pipeline.
Identify and implement tools, data sources, and AI-enabled capabilities that improve outbound efficiency, including prospecting databases, intent signals, sequence automation, and AI-assisted personalisation.
Ensure the SDR tech stack is effective, adopted, and continuously evaluated.
What We’re Looking For
The Outbound Sales Lead will bring demonstrated experience and a track record of success in outbound activities and sales development leadership within a SaaS or technology-enabled subscription business. You will have a track record of building and coaching SDR/BDR teams, designing high-converting outbound sequences, and consistently generating qualified pipeline against targets. Experience with outbound tooling, intent data platforms, and AI-assisted prospecting is expected, as are:
4 – 7 years’ experience in outbound sales development, with at least 2 years leading a team.
Demonstrated track record of building outbound engines and consistently achieving pipeline targets in SaaS or technology environments.
Strong proficiency in CRM, outbound sequencing tools, and prospecting platforms.
Deep expertise in designing multi-channel outbound sequences that earn attention, generate conversations, and convert into qualified pipeline.
Track record of owning and consistently achieving outbound pipeline targets, with strong qualification standards and handoff discipline.
Ability to leverage data, intent signals, and AI-enabled tools to improve targeting precision and outbound efficiency.
Proven ability to recruit, coach, and develop high-performing outbound teams with clear activity standards, coaching and development cadences, a culture of disciplined execution, continuous learning and performance accountability.
Bring sustained intensity and motivation to a high-activity function, with the ability and commitment to lead from the front.
Use data to diagnose performance issues and design targeted improvements.
Maintain composure and positive energy through the natural variability of outbound results.
Actively explore new outbound approaches, tools, and techniques to stay ahead of buyer behaviour shifts.
Relevant tertiary qualification in Business, Commerce, Marketing, or related discipline.
What You’ll Get
An attractive salary & commission scheme.
Great employee benefits including Health and Life Insurance
Flexible working – work from home up to two days a week.
Conveniently located right next to the Lower Hutt shopping mall.
Awesome company-wide culture – we love a massive morning tea, an epic work party, and the random rolling lunch.
We’re also truly passionate about our people and seeing them thrive.
