Job Description

Position: Sales Enablement Specialist.

Datacom Location: Anywhere in NZ.

Security Requirements: Citizens and Residents of New Zealand Only.

Full Time, Hybrid/Remote (depending on location) Permanent Position.

A Bit about Smartly, a Datacom Company

We exist to make it simpler for Kiwi businesses to look after their people. We’re known as the simple way to sort your payroll for over 20,000 businesses. Our slick software combined with our awesome support team help businesses pay their people on time, accurately and in line with legislation. As a fast-growing FinTech expanding into adjacent markets, Smartly offers a fast paced, fun work environment with great opportunities for personal and professional development.

What Does the Job Involve?

This is a senior individual contributor role suited to an experienced sales enablement practitioner who can hit the ground running and self-manage in a flat, high-trust environment.

The Sales Enablement Specialist is responsible for equipping Smartly’s revenue teams with the content, tools, training, and competitive intelligence required to execute high-quality, consistent sales conversations across all segments and channels. This role translates Marketing’s positioning and messaging architecture into practical, usable sales assets, including pitch decks, battle cards, objection handling guides, talk tracks, case studies, and onboarding materials for new sales hires.  The Sales Enablement Specialist ensures that every customer-facing team member can confidently and accurately represent Smartly’s value proposition, differentiation, and product capabilities. This means you will:

  • Create, organise, and continuously improve the library of sales-facing content, including pitch decks, one-pagers, proposal templates, case studies, ROI calculators, and segment-specific messaging guides. Ensure all materials are current, aligned to Smartly’s positioning architecture, and easily accessible to revenue teams. Content is built to support the full sales cycle from prospecting through to close.
  • Develop and maintain competitive intelligence resources that give sales teams clear, actionable insight into how Smartly compares against key competitors. This includes battle cards, win/loss analysis summaries, competitive positioning guides, and objection-handling frameworks. Monitor market and competitor activity to ensure intelligence remains current and relevant.
  • Design structured onboarding programmes for new sales hires and ongoing training initiatives for existing team members. Training covers product knowledge, value messaging, objection handling, demo best practices, and segment-specific selling approaches. Partner with the Head of Marketing, GM Sales, and Product to ensure training content reflects the latest product capabilities and market positioning.
  • Work closely with Sales and RevOps to identify gaps in conversion performance and design targeted enablement interventions, whether content, training, or process improvements. Use pipeline data and win/loss feedback to continuously refine the enablement programme and ensure it addresses real execution challenges rather than assumed needs.
  • Own the organisation and governance of Smartly’s sales enablement tools and content platforms, ensuring materials are structured, searchable, and version-controlled. Establish clear processes for content updates, retirement of outdated materials, and feedback loops from the sales team on content effectiveness.

What We’re Looking For

The Sales Enablement Specialist will bring demonstrated experience in sales enablement, sales operations, or B2B marketing within a SaaS or technology-enabled subscription business. They will have a track record of building practical, high-impact sales content and training programmes that measurably improve seller performance and pipeline quality. Experience working across sales, marketing, and product functions to translate complex product value into clear, compelling sales narratives is essential. Familiarity with sales enablement platforms, CRM systems (e.g., HubSpot), and content management tools is expected.

Core Capabilities

  • 2 – 5 years’ experience in sales enablement, B2B marketing, or sales operations within a SaaS or technology environment.
  • Demonstrated experience building sales content, training, and competitive intelligence programmes.
  • Familiarity with CRM platforms, sales enablement tools, and content management systems.
  • Ability to create compelling, structured sales content, including decks, battle cards, case studies, and talk tracks, that aligns to positioning architecture and supports the full sales cycle.
  • Skill in gathering, synthesising, and packaging competitive intelligence into actionable resources that improve win rates and seller confidence.
  • Experience designing and delivering structured sales onboarding and ongoing training programmes that accelerate ramp time and improve execution quality.
  • Strong ability to work across Marketing, Sales, Product, and RevOps to ensure enablement is grounded in current positioning, product reality, and pipeline performance data.
  • Practical experience managing sales enablement tools and content repositories, ensuring materials are organised, accessible, and current.
  • Able to produce polished, accurate, and professionally structured content that reflects well on Smartly in customer-facing interactions.
  • Understanding of the sales process from the seller’s perspective and builds enablement resources that address real execution challenges.
  • Actively seeks feedback from sales teams and uses data to refine and improve enablement programmes over time.
  • Able to distil complex product and market information into clear, concise, and persuasive content.
  • Anticipates enablement needs and delivers resources ahead of demand, rather than reacting to ad-hoc requests.
  • Relevant tertiary qualification in Business, Marketing, Communications, or related discipline.

What You’ll Get

  • An attractive salary.
  • Great employee benefits including Health and Life Insurance and a Wellbeing Allowance.
  • Work in a team that is truly passionate about our people and seeing them thrive.
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