Fullstory

We provide a behavioral data platform that helps technology leaders make informed decisions by integrating digital behavioral data into their analytics stack. Our patented technology collects and uses quality behavioral data, turning digital visits into useful insights.

This platform helps enterprise businesses understand customer behavior. It aims to increase funnel conversion, detect fraud, and identify high-value customers. Our products help uncover digital behaviors, reduce friction, improve user experience, streamline employee workflows, and personalize user experiences.

Our main technologies include Fullcapture™, which collects and interprets customer behaviors beyond basic autocapture methods, and StoryAI, an AI analyst that uses Fullcapture data to provide insights and answers. We offer solutions for industries like Retail, Travel, Gaming, SaaS, Food & Beverage, and Financial Services. Our services cover session replay, heat maps, user experience research, debugging, customer support, web analytics, conversion rate optimization, conversion funnels, customer experience (CX), and user experience (UX).

Fullstory was founded in 2014.

Our mission is to help every business become more customer-centric by providing true behavioral insights and understanding user sentiment.

We operate with core values we call “winning ways”:

• Be Brave: Envision future possibilities and take thoughtful risks.
• Take Ownership: Champion proactive ownership and drive toward completion.
• Communicate with Clarity: Strive for clear, concise, and thorough communication.
• Outpace & Outperform: Be motivated by progress and results.
• Assess & Adapt: Use data to measure impact and make informed decisions.

We foster an inclusive environment where individuals can thrive regardless of race, gender, sexual orientation, religion, age, disability, or other characteristics.

We have a global team of about 400 people. We operate from 5 offices and our staff represents 17 countries, speaking 32 languages.

Our culture emphasizes that leadership isn’t limited by title; we encourage contributors at all levels to master their craft and inspire excellence. We embrace a hybrid work model, offering optional office days to balance flexibility with personal connection. We are committed to creating an environment where employees can truly be themselves.

We offer a comprehensive package of employee benefits:

• Flexible paid time off (PTO), plus an annual company-wide closure for holidays and observance of federal holidays.
• For US-based employees, we sponsor health benefit packages covering 90% of health premiums. Supplemental coverage options are available for international employees.
• A 401(k) plan with a 2:1 match.
• Generous parental leave and bereavement leave, including for miscarriage/pregnancy loss.
• An annual learning subsidy and professional development opportunities.
• A monthly productivity stipend for US and EMEA-based employees.
• Team off-sites and an annual full-company meet-up.