Job Description
In 1947, a copywriter named Frances Gerety was working late on a campaign for a diamond company with a problem: it controlled most of the world’s diamond supply, but diamonds weren’t seen as particularly special. Rubies, sapphires, emeralds — any gemstone would do. Gerety needed to change how people thought about diamonds, and the entire engagement ring category. She wrote four words: “A Diamond Is Forever” and within a generation, diamonds had become the only acceptable symbol of commitment. De Beers reframed the entire market for engagement rings with one campaign.
Banking* hasn’t had that moment yet. Most entrepreneurs choose their bank like something to check off the list before the real work starts. But Mercury has spent years building something founders actually love: a product so thoughtfully designed it feels like it was made by someone who understood what it means to build a company. The opportunity — and the job as Mercury’s Head of Brand — is to take that love and turn it into a category-defining narrative. One that reframes what founders should expect from their bank, makes Mercury the obvious answer to a question they didn’t know they were asking, and builds the campaigns, community, and cultural moments that make it impossible to ignore.
What you’ll do
- Reframe the category, and put Mercury at the center: build the story for what it means for a tech company to own a bank, and how that will fundamentally change the relationship between founders and their finances
- Build and own the multi-channel brand system and budget: campaigns, content (editorial and educational), social, community, and events/experiential that keep Mercury in the founder conversation
- Drive earned attention — create programs, moments, and stories that founders share and engage with because they’re actually worth sharing, not because they’re promoted
- Build a brand measurement framework that tracks awareness, sentiment, and cultural presence in the founder community, so we know when something is working and can scale it up
- Take smart, creative risks: create a team culture that goes for bold swings and knows that playing it safe is actually a recipe for failure
You should have
- Deep personal fluency in the startup and founder ecosystem — you’re embedded in this world and you understand how founders think, what they trust, and how ideas spread between them
- A track record of building brand presence that got talked about — not just campaigns that ran, but work that founders shared, referenced, and associated with a company’s identity
- Strong narrative instincts: you can find the story in a company and tell it compellingly across formats — a campaign, an event, a tweet, a one-liner at a dinner
- Cultural fluency: a genuine pulse on art, fashion, music, and the broader cultural conversation; you can sense where Mercury fits into the zeitgeist, not just what’s trending
- Experience owning a full brand surface — campaigns, content, social, events, community — and translating that into a coherent system, not a series of disconnected activations
Nice to have
- Experience at a company that successfully built a brand founders actively identify with — and a strong point of view on what made it work
- Background in community building, social, or content as a primary brand distribution channel
The total rewards package at Mercury includes base salary, equity (stock options), and benefits.
Our salary and equity ranges are highly competitive within the SaaS and fintech industry and are updated regularly using the most reliable compensation survey data for our industry. New hire offers are made based on a candidate’s experience, expertise, geographic location, and internal pay equity relative to peers.
Our target new hire base salary ranges for this role are the following:
- US employees in New York City, Los Angeles, Seattle, or the San Francisco Bay Area: $287,100 - $334,950
- US employees outside of New York City, Los Angeles, Seattle, or the San Francisco Bay Area: $258,400 - $301,450
*Mercury is a fintech company, not an FDIC-insured bank. Banking services provided through Choice Financial Group and Column N.A., Members FDIC.
Mercury values diversity & belonging and is proud to be an Equal Employment Opportunity employer. All individuals seeking employment at Mercury are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected characteristic. We are committed to providing reasonable accommodations throughout the recruitment process for applicants with disabilities or special needs. If you need assistance, or an accommodation, please let your recruiter know once you are contacted about a role.
We use Covey as part of our hiring and / or promotional process for jobs in NYC and certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on January 22, 2024.
[Please see the independent bias audit report covering our use of Covey for more information.]
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