Job Description
Business Analyst
Content Strategy, Contentful & Headless CMS
We’re looking for an experienced Business Analyst to join our Content Domain team and help shape the next phase of our headless content platform evolution.
This is a hybrid strategic and delivery-focused role, combining business analysis, structured content modelling and content system enablement. You’ll help evolve the organisation from a centralised “content gatekeeper” model to a scalable, self-service approach that enables Product, UX and Engineering teams to move faster with greater consistency, confidence and reuse.
Working closely with Product, Experience Design, Engineering and Platform teams, you’ll help define scalable, reusable and API-ready content structures that support modern digital experiences across multiple channels and touchpoints.
Over the past year, we’ve made significant progress adopting a headless CMS approach using Contentful, enabling structured content reuse across a growing range of digital experiences and channels.
As adoption has scaled across teams, several common challenges have emerged:
- Existing content models are difficult to discover and understand
- Reuse versus new model creation is inconsistent
- Documentation is fragmented and hard to navigate
- Design and modelling decisions are often reviewed too late in delivery cycles
- The Content Domain team has become heavily relied upon for tactical guidance and approvals
This role has been created to address both immediate delivery needs and the long-term evolution of our content operating model.
You’ll play a key role in improving how content is designed, governed, documented and consumed across the organisation.
This is an initial 6 month contract (outside IR35)
Key Responsibilities
Business Analysis & Content Modelling
Initially, the role will focus heavily on supporting active delivery initiatives across multiple product and experience teams.
You will:
- Partner with Product Managers, UX Designers and Engineering teams to understand customer journeys, business goals and content requirements
- Facilitate discovery workshops and content modelling activities
- Translate UX, design and product requirements into scalable Contentful content models
- Identify opportunities for reuse, extension and rationalisation of existing models
- Support the design of reusable, scalable and API-ready content structures
- Support high-priority initiatives including campaigns, experimentation and personalisation capabilities
- Collaborate closely with engineers to ensure content models are optimised for downstream consumption and platform performance
- Support GraphQL consumption patterns and modern content delivery architectures
- Help reduce delivery friction and accelerate time-to-market across teams
Content Strategy & Enablement
Alongside delivery responsibilities, you’ll help shape the future operating model for content across the organisation.
You will:
- Support the definition of standards, governance approaches and reusable modelling patterns
- Contribute to the evolution of a scalable enterprise content architecture strategy
- Help establish decentralised, self-service content modelling and publishing capabilities
- Support the creation of a discoverable Content Domain Design Library inspired by modern design system principles
- Improve visibility and understanding of existing models, dependencies and usage patterns
- Help define approaches for documenting model intent, API usage and downstream implementation guidance
- Improve onboarding and enablement for Product, UX and Engineering teams
- Reduce dependency on central Content Domain support through better tooling, documentation and discoverability
- Drive alignment between UX design systems, content structures and engineering implementation
We’re looking for someone with a strong combination of business analysis, content architecture and delivery experience. You should have:
Strong experience working with headless CMS platforms, ideally Contentful
Understanding of structured content modelling and content architecture principles
Experience working with reusable, scalable and governed content schemas
Understanding of taxonomy design, schema governance and content reuse patterns
Experience translating UX and product requirements into structured content models
Hands-on experience working with GraphQL and API-driven content delivery environments
Good understanding of how structured content is consumed across modern digital applications
Working knowledge of TypeScript and modern frontend engineering environments
Experience collaborating closely with software engineers and platform teams
Understanding of modern design system thinking and its application to content systems
Experience improving self-service enablement models, documentation systems or discoverable libraries
Strong facilitation, communication and stakeholder management skills
Competitive Rates
Flexible working arrangements
Opportunities for professional development and career advancement within a global company
A dynamic, innovative, and supportive work environment, where your ideas and contributions are valued
The chance to work on cutting-edge projects that are transforming the industry
Most of all you get to work with a bunch of great people, where the whole team owns the project together in a politics-free environment. Our culture reflects our lean and self-organisation attitude. We encourage our colleagues to take risks, make decisions, work in a collaborative way and talk to everyone to enhance communication. Freedom and Responsibility go hand in hand, and we value commitment, feedback, and empathy.
