Job description
Company Description
NBCUniversal is one of the world’s leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Job Description
As a CRM Strategy Specialist, you will be responsible for supporting a variety of campaigns in support of TVE and Peacock apps. You will contribute to the customer lifecycle marketing strategy for TVE apps and Peacock, with a strong focus on driving behaviors that increase customer lifetime value. You will also develop and support campaign strategies that promote emerging partnerships for NBCU.
You will develop and implement CRM strategies to drive behavioral changes among users of TVE and Peacock products. You will focus on continuous program improvement with an iterative and rigorous test and learn agenda across marketing channels. And, you will collaborate across the CRM team and, when needed, with other NBCU departments to support all phases of campaign planning and execution.
Key Functional Areas of Responsibility
- Develop CRM campaign strategy in support of various TVE and Peacock initiatives including lifecycle, partner marketing and fan engagement.
- Monitor timelines and ensure deliverables are on time for campaigns using project management tools such as Airtable.
- Collaborate cross-functionally to design CRM campaign strategies supporting key initiatives, including, but not limited to, lifecycle journeys, product launches, and strategic partnerships.
- Analyze campaign performance and provide recommendations for optimization to leadership and cross-functional teams.
- Create and deliver presentations that communicate campaign strategies, performance insights, and recommendations to stakeholders.
Qualifications
- 1+ years of related experience, preferably in direct-to-consumer digital marketing
- Experience with CRM marketing and MarTech platforms such as Braze, Salesforce, Iterable
- Experience using data and interpreting trends to make informed decisions and optimize campaigns (BI tool experience a plus; Tableau, Looker, Power BI etc)
- Experience storytelling through data, navigating reporting
- Proficient with Microsoft Suite including Excel and PowerPoint
- Experience using A/B testing to optimize and refine programs
- Experience with project management tools like Airtable, Smartsheets
Desired Characteristics
- Strong oral/written communication and interpersonal skills
- Excellent organizational skills and ability to meet multiple deadlines
- Interest in pop culture, media and entertainment (TV, music, arts)
Additional Requirements
- Hybrid: This position has been designated as hybrid, which currently requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.
- This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.
- Salary range: $65,000 - $90,000
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles’ Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].
