Job description
Location: Cape Town
Working Practices: Hybrid | Mondays and Thursday in office and remaining days remote
Working Hours: 07H00 - 15H30 SAST
Contract type: Permanent
Reports to: Head of Performance Marketing
Job Summary:
As the Performance Marketing Manager, you will be responsible for the deployment, management and optimization of the performance marketing strategy, driving leads to meet the acquisition targets for our Partner Universities. You will partner with Marketing Managers to deliver and evolve performance marketing campaigns whilst also regularly reporting on outcomes, insights and opportunities to internal stakeholders
Key Responsibilities:
- Implement and optimise conversion, consideration and awareness performance marketing & advertising campaigns across education brands – driving channel optimization, effective budget management, and opportunity identification
- In partnership with the Marketing and Creative Team, identify and evaluate performance of approved conversion, consideration and awareness creative across multiple criteria including relevant response rates, cost/revenue analysis, Cost per Lead, Cost per Acquisition, qualitative key learnings, and overall results.
- Provide rich performance, vertical and competitor insights to the Head of Performance, Head of Marketing and Creative, and Marketing Managers in a timely way to equip and enrich the performance marketing data.
- Cultivate and utilize media partner relationships to further develop your own skill, as well as drive platform efficiency and best practice utilization.
- Working with Website and Sales teams in lifting quality lead and conversion rates through the end to-end sales funnel analysis aligning to the value proposition of each university.
- Support the Head of Performance Marketing in cultivating a culture of curiosity, innovation and internal capability to deliver outcomes aligned to each specific to each campaign.
- Ensure ad content is relevant and fit for purpose for marketing channels, strategy and audiences, and is utilized effectively.
- Possess a test and learn mindset, presenting rationalized initiatives, and associated methods of reaching the appropriate audiences across the website or marketing channels.
What does success look like?
Increase of enrolments from marketing channels
Actionable lead targets achieved
Alignment of university value proposition across all acquisition funnel touchpoints (advertising, website, sales and student communication channels)
Channel conversion metrics (through to sale)
Successful management of internal stakeholders and partners
Effectiveness (quantified) of key marketing activities
Effectiveness (quantified) and engagement of key creative assets including video and brochure conversion
Positive impact on culture, team participation and development
Conversion improvements in student acquisition funnel (lead generation and nurture to enrolment)
Extensive experience in a performance marketing role including SEM, Social, Video and Display –client or agency side
4-6+ years’ experience in a performance marketing role – client or agency side
Possess a commercial understanding regarding forecasting, budget setting/management and managing to ROI
Strong understanding of marketing effectiveness for both media and creative, and long and short-term performance
Experience and success developing and implementing integrated marketing campaigns with measurable results.
Experience in online advertising / acquisition campaigns.
Experience managing AB Testing and onsite web campaign deployment.
Experience in creative/ad-copy planning, including understanding of creative processes, data utilization, value propositioning and storytelling.
Experience managing end to end campaign development from awareness through to onsite lead capture and sales conversion.
Constantly curious, creative and forward-thinking, with a passion for exploring new ideas and approaches.
Ability to thrive in a dynamic environment and manage multiple priorities effectively.
Ideally an MBA, Master’s degree in marketing, a Bachelors Degree at minimum.
About OES
OES is a vibrant and values-led organisation, and we are passionate about enhancing lives through education. We work with university partners, training institutes, and professional bodies worldwide, to develop and enable immersive and engaging learning experiences. We empower our teams to be student-focused, innovative, and embrace change with a growth mindset to ensure we achieve our vision of being the world’s most impactful enabler of education. We encourage our people to grow and develop through teamwork and a diverse range of projects, programs and challenging work. We trust our people to deliver, so when you work with OES, you will join a team who are empowered to impact every day.
Company Culture & Values
We are a people-focused organization with a culture built around collaboration, connection, and working together toward one common goal. Our vibrant, values-led culture is grounded in four core principles that guide everything we do:
Passion and Perseverance: We love what we do (even though it’s not always easy) and take pride in creating transformative learning experiences. We bring a ‘can-do’ attitude to our work, tackling challenges and inspiring others.
Teamwork: We operate as cross-functional teams globally with trust and respect, celebrating success. We have fun while we work and enjoy collaborating with each other and OES partners.
Agility and Innovation: We are innovative, lateral thinkers who use our skills to do things better for our students. We thrive in ambiguity, embrace change and challenge conventional thinking.
Integrity: We do what’s right, and what we say we will do, every time. We value a culture of respectful feedback and believe that respect trumps harmony.
These are some of the perks you can expect when you join the team:
- Employee Assistance Program (EAP)
- Medical allowance
- Commute allowance
- Flexible work for genuine career-life fit
- A healthy and supportive company culture
- Generous annual leave
- Paid maternity and paternity benefits
- Study leave
- Professional development and mentoring
- Construct Culture Club events
- Company funded lunch and drinks every 6 weeks
*Policy T&Cs apply for certain benefits
