About Parakeeto
We founded Parakeeto in 2018 to help boutique agencies and consulting firms improve their profitability. We work with creative, software development, marketing, and design agencies.
We combine the roles of a fractional CFO and COO, offering finance and operations reporting along with coaching to help clients boost their margins. Our methods let clients keep their current software, processes, and accounting systems. We help them find profit leaks, define key performance metrics, forecast resources and profits, and manage their data.
We offer a one-time Profit Assessment, which usually takes 2-4 weeks, and ongoing Profit Management plans. We’ve worked with over 300 agencies and consulting firms. While we use our own technology, it mainly helps us efficiently collect, clean, analyze, and report data for our consulting work. We also offer optional bookkeeping and accounting services within the USA.
Mission & Values
We started Parakeeto because our founders experienced firsthand the problems agencies face with poor financial data and reporting. We saw that traditional accountants and fractional CFOs rarely look deep enough into operations, and fractional COOs often don’t have the financial skills to link operations to profit.
Our mission is to fill this gap. We combine finance and operations expertise into one consulting service. We want to give clients useful insights without being too expensive, complicated, or forcing them to switch their current software or processes.
Team & Culture
Parakeeto is a fully remote company based in Prince Edward Island, Canada. Our small team usually has 1-10 employees. The leadership team includes CEO Marcel Petitpas and Profitability Consultants Carson Pierce and Kristen Kelly.
Our senior consultants, who work directly with clients, typically have over 20 years of experience in agency operations and finance. We maintain a flexible, remote, and entrepreneurial culture that values new ideas and uses AI tools.
Frequently Asked Questions
Parakeeto offers two primary services: Profit Assessments, which are one-time consulting engagements focused on analyzing performance and providing recommendations, and Profit Management plans, which provide ongoing support, coaching, and done-for-you reporting. They also offer optional bookkeeping and accounting services, currently limited to the USA.
Parakeeto maintains a fully remote, flexible, and entrepreneurial work culture. The company emphasizes innovation and leverages AI-driven tooling in its operations. There is also a focus on professional development opportunities for team members.
Parakeeto distinguishes itself by combining key aspects of fractional CFOs, COOs, accountants, and data engineers into a single, comprehensive consulting service. This approach is specifically designed for boutique firms to provide a complete view of profitability, bridging the gap between finance and operations that specialized roles often cannot address. The company also emphasizes delivering insights without requiring clients to change their existing tools or processes.
Profit Assessments usually take 2-4 weeks to complete. Ongoing Profit Management plans typically last a minimum of six months, though many clients choose to work with Parakeeto for several years.
Yes, Parakeeto works with international clients globally for its Profit Assessment and Profit Management plans, provided they are English-speaking agency or consulting firm owners. However, bookkeeping and accounting services are currently limited to North America.
Parakeeto was founded in 2018.
Parakeeto is active in the Creative Agencies, Software Development Shops, Marketing Agencies, Design Agencies, Profit & Costing, Resource Planning, Utilization Rates, Agency Metrics, Business Intelligence, and Dashboards markets.
Parakeeto has 1-10 employees.
Parakeeto hires in 🇨🇦 Canada.
Parakeeto is not actively hiring at the moment. Check back later for new opportunities.
Yes, Parakeeto is a remote-first company.
Parakeeto's website is parakeeto.com .
You can find Parakeeto on X (Twitter) , Facebook , and LinkedIn .
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