Job Description
RAPP New York is looking for an Account Director to join our award-winning Account Leadership team.
WHO WE ARE:
We are RAPP – world leaders in activating growth with precision and empathy at scale.
As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations.
We foster an inclusive workplace that emphasizes personal well-being.
HOW WE DO IT:
At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.
Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients.
Part of Omnicom’s Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.
YOUR ROLE:
This role is central to the successful delivery of modern marketing programs that require coordination across multiple disciplines, channels, stakeholders, and campaign variations. The Account Director is responsible for ensuring integrated campaigns are operationally sound, commercially viable, and aligned across teams from planning through launch and ongoing delivery.
The ideal candidate brings strong client leadership, business management, and operational discipline, along with a practical understanding of how modern digital campaigns are developed and executed. This includes experience overseeing campaign development designed to support dynamic creative optimization (DCO), modular content systems, personalized messaging frameworks, and multi-variant asset ecosystems. While this role does not directly own creative, media, or technical execution, it must lead the overall system of delivery with confidence, clarity, and accountability.
YOUR RESPONSIBILITIES:
- Serve as the primary day-to-day senior client lead, ensuring work is delivered on time, on budget, and in alignment with business objectives, brand standards, and campaign requirements
- Own the overall orchestration of integrated campaign delivery, business management, and cross-functional team alignment across complex digital marketing initiatives.
- Ensure campaign frameworks are built to support personalization requirements and that all contributing teams are coordinated effectively from planning through launch and ongoing delivery.
- Coordinate with strategy, creative, production, media, analytics, CRM, and technology stakeholders to ensure integrated execution across all workstreams.
- Build and manage timelines, milestones, deliverables, approvals, and interdependencies across campaign phases.
- Proactively identify delivery risks, workflow bottlenecks, and cross-functional issues, and drive timely resolution.
- Ensure decisions, next steps, and ownership are clearly documented and communicated throughout the lifecycle of the work.
- Lead client communications with clarity and confidence across status meetings, reviews, planning discussions, and issue resolution.
- Maintain a strong understanding of client business priorities, internal dynamics, brand requirements, and evolving marketing needs.
- Ensure client objectives, feedback, approvals, and concerns are clearly communicated and actioned across internal teams.
- Provide steady leadership through complex programs, helping clients navigate dependencies, delivery decisions, and evolving priorities.
- Serve as a liaison across client, agency, and external partner teams to ensure seamless integration, while proactively identifying and addressing marketing and delivery challenges.
- Maintain accountability for agency performance, including the financial and commercial health of the business, and help position the account for long-term growth.
REQUIRED SKILLS:
- 8–10+ years of experience in account management, client leadership, or integrated digital campaign delivery within an agency or marketing environment.
- 3–5 years of automotive marketing experience, including exposure to Tier 1 and Tier 2 program activation and support.
- Hands-on experience with platforms and toolsets such as Innovid/Flashtalking, Celtra, The Trade Desk, Adobe Advertising Cloud, Viant, PubMatic, or similar solutions is a strong plus.
- Working knowledge of modern digital campaign ecosystems, including personalized creative, video, CRM, interactive experiences, and multi-channel programs.
- Understanding of the structural requirements behind campaigns built for adaptive or dynamic creative delivery.
- Experience partnering with media agency teams and clients to support integrated DCO-oriented campaign frameworks, including asset dependencies, versioning requirements, messaging hierarchies, approval pathways, and rollout complexity.
- Strong understanding of how creative development decisions influence downstream execution, approvals, operational complexity, and campaign delivery.
- Proven success leading complex client relationships across large, multi-disciplinary programs and navigating complex client organizations effectively.
- Excellent client communication and presentation skills, with comfort engaging senior stakeholders.
- Exceptional organizational and project leadership skills across multiple timelines, teams, and deliverables.
- Comfort operating in ambiguity, with the flexibility and problem-solving ability to navigate evolving client and internal needs.
- Strong interpersonal and collaboration skills, with the ability to work effectively across diverse personalities, functions, and levels of seniority.
- Experience in communications planning, with the ability to articulate recommendations clearly and support successful client engagement.
- Proven ability to independently manage multiple priorities in a fast-paced, deadline-driven environment.
- Experience collaborating effectively within geographically dispersed teams setting.
Our Hybrid Work Model:
RAPP’s current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we’d like.
RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits. For more information regarding Omnicom benefits, please visit www.omnicombenefits.com. A reasonable estimate of the salary for this role, at the time of posting, is $135,000 - $146,000. This range is specific to NYC and multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience and training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.
“As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.”
NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.
