Job Description
Associate Strategy Director
London
6 Months FTC – Highly likely to be converted to permanent
HYBRID 3 days in the office / 2 days remote
WHO WE ARE
We are RAPP – world leaders in activating growth with precision and empathy at scale.
As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviours, and aspirations.
We foster an inclusive workplace that emphasises personal well-being.
THE ROLE
As Associate Strategy Director your role will focus on creating transformative customer experiences, working across a range of key RAPP accounts but likely with a focus in one key account where you will work closely with the account’s designated Strategy Director to deliver the strategic vision they have defined.
A curious mind is key; constantly seeking those killer insights into human behavior, business performance, and the moments that matter. We need an innovation champion who’s hungry to turn those insights into brilliant creative or digital solutions and understands the critical role that strategists play.
We’re looking for strategically minded individual with solid experience in developing digital strategies and with exposure to CRM, customer experience, and loyalty, a passion for interesting brands and the ability to cross-pollinate ideas and initiatives. We have a number of brilliant but complex accounts that would benefit from previous transformation experience, but if you’re willing and able to engage with the client’s specific challenges don’t let the absence of that experience hold you back.
Data is at the heart of everything we do, so in addition to working closely with the wider strategy, client leadership and creative teams, you’ll also be supported by our market-leading marketing science offering. You’ll need to able to absorb a large amount of detail, whilst also driving the overarching strategy for your client accounts. In almost every case, you’ll have a Marketing Sciences colleague or colleagues as your partner on your key account(s).
YOUR RESPONSIBILITIES
- Create empathetic and precise brand experiences that engage customers at the right moment in an inclusive and human way.
- Gain a deep understanding of brand and audience and champion both through all our work
- Add value to the client’s brief, challenging their thinking, and inspire rich creative propositions that resonate with customers and prospects by drawing on existing insight.
- Achieve targeted levels of service and satisfaction – from clients, creative and account team partners.
- Be a confident presenter adept at building persuasive arguments
- Facilitate meetings and workshops to support strategic thinking and tactical opportunities.
- Have a creative flair and the ability to approach things from a different perspective, a razor-sharp mind capable of thinking on your feet in high profile/pressure scenarios and an unquenchable thirst to learn every aspect of our clients’ business
- Strategically build client relationships and trust, and proactively identify business opportunities.
- Contribute to our growing thought leadership programme and share feedback and knowledge across the Agency.
- Positively impact the agency’s new business drive through involvement in pitches.
- Actively nurture a working environment where diversity, unique perspectives and collaboration thrives.
- Support junior staff in their professional development by inputting to and supporting their objectives.
THE REQUIRMENTS
- Experience working as a senior strategic digital planner in data-driven/precision marketing, in a marketing or media agency, or in a similarly-focused role in a client environment.
- Experience in working with clients across sectors, including in regulated sectors such as healthcare and financial services
- Strong creative judgement and opinion – you’ll have a portfolio of great creative/digital solutions and results inspired by your briefs and strategy
- Knowledge and understanding of customer journeys across all media and touch points
- Familiarity with proprietary research and insight tools and a demonstrable track record in unearthing and activating complex, behaviour-targeting insights
- Experience of digital channels, measurement and strategy and optimising them to drive brand value
- Experience in managing and nurturing more junior strategists in supervisory and possibly line management roles
