Job Description
Description
About us
We’re building new healthcare for men. We’re starting from zero - and looking for a Head of Marketing to design and drive our growth engine from day one. We’re not hiring a “manager.” We’re looking for a builder and growth leader - someone who thrives in fast-paced, data-driven environments and knows how to turn marketing into measurable traction, who comes with their own toolkit and experience - and is hungry for more.
What you’ll do
As the Head of Marketing, you’ll shape the company’s vision, growth engine, and market presence from day one.
You’ll combine strategic leadership with hands-on execution, turning data, creativity, and experimentation into measurable business results.
Strategic collaboration - co-create company and product strategy with the CEO and Product Lead, aligning growth with product and market opportunities,
Growth & positioning strategy - design and execute a full 360° marketing strategy (awareness + conversion + retention) tailored to the health and wellness market,
Performance marketing - build and optimize acquisition funnels across Google, Meta, e-mail, and remarketing channels,
Marketing automation - implement scalable automation tools and processes to drive efficiency and growth,
Analytics & optimization - make data-driven decisions based on key metrics (LTV/CAC, ROI, ARPU, churn, conversion), continuously improving results,
Teambuilding & leadership - recruit and lead your own high-performing marketing team across paid, organic, creative, and influencer verticals,
Influencer marketing - develop new cross-platform influencer brands and ambassador channels, blending expert credibility with brand storytelling,
Content & communication pipeline - manage a multi-channel content ecosystem (video, social, blog, e-mail, ads) that educates, engages, and converts,
Brand building & PR - drive brand awareness through digital and traditional channels (TV, podcasts, print, and media partnerships).
Testing & iteration - run A/B tests, iterate messaging, and optimize campaigns for performance and ROI,
Compliance leadership - ensure all marketing activity meets healthcare advertising and data compliance standards (PL/EU, Google/Meta Ads, LegitScript).
What we’re looking for
5+ years in digital marketing, with 3+ years in a hands-on role leading growth campaigns, with at least one documented success,
Deep hands-on expertise in marketing automation across e.g. Google, Meta, e-mail, and remarketing channels (TikTok and LinkedIn are a plus),
Proven ability to design and execute 360° marketing strategies, spanning creative, performance, content, analytics, and growth,
Demonstrated track record of high-performing campaigns - including clear ROI, CPA, LTV/CAC metrics,
Ability to run integrated, full-funnel marketing (awareness + conversion + retention),
Capable of implementing and integrating tools like GA4 + BigQuery (or an alternative), Google Tag Manager (server-side setup is a plus), marketing automation platforms CRM systems, and has a foundational understanding of CDPs and advanced segmentation.
Experience with SEO/SEM with some knowledge of GEO (Generative Engine Optimization),
Strong analytical and KPI-driven mindset - planning, execution, and optimization based on measurable results,
Readiness for a build-from-scratch, high agency model with strategic ownership and hands-on involvement,
Fluent in Polish and English.
Strong plus
Knowledge of the Polish social media and wellness ecosystem,
Familiarity with modern MarTech stacks (CRM, automation, analytics, attribution, AI-driven tools),
Ability to manage multi-channel content pipelines (video, social, blog, ads, e-mail),
Experience in testing and optimizing communication - A/B testing, message iteration, data-informed decisions.
Nice to have
Proficiency in managing cross-platform influencer marketing with own playbooks, testing frameworks, and best practices,
Experience in building a brand in healthtech, from concept to market awareness,
Experience in PR and media communications (TV, podcasts, print, industry publications) targeting the 35 - 60 audience,
Understanding of medical marketing compliance (PL/EU regulations, Google/Meta Ads certifications, LegitScript),
Insight into healthcare markets in Poland and the EU, including B2C and B2B2C models.
What’s in it for you
Co-create and lead a healthcare startup from day one,
Backing from a seasoned startup studio with deep industry connections,
Competitive compensation: from PLN 15,000 net (B2B) + VAT,
Equity package in the company you help build,
Access to unique know-how, top experts, and global business partners.
