Director of Demand Generation

Job Description

We’re Changing the PropTech Industry

We’re a profitable, growth-stage company building industry-leading martech and data products for the PropTech space. Our focus is on our category-leading AI and data SaaS products with triple-digit growth rates.

We’re a fully remote team of 100+ spread across the U.S. from coast to coast. We operate on a strict no a**holes policy and are proud to have built a community of highly performant people that take our work seriously, but not ourselves. And, we’re looking for exceptional people to help further accelerate our growth.

While we’ve raised $30MM+ to date from some of the world’s best investors, we’re profitable with a strong balance sheet and an indefinite runway. We pride ourselves on achieving rapid growth without having to incinerate capital.

About Our Products

ApartmentIQ is the all-in-one data platform powering smarter decisions across multifamily—covering 40M units with daily property and market intelligence used for surveys, research, and revenue management. We’re trusted by 65% of the NMHC Top 50. Our sister company, MavenAI, delivers AI-powered marketing automation built by industry experts and integrated directly with property management systems, serving over 2M units.

The Role

As the Director of Demand Generation, you’ll architect a modern demand engine that scales with us as we grow and compete head-on with the biggest names across our ApartmentIQ product suite. Working closely with Marketing Ops, Sales, Product Marketing, and Field teams, you’ll launch high-impact initiatives including digital, content, events, direct mail, and outbound tactics that drive expansion into new verticals, convert high-value accounts, and deliver measurable revenue impact. If you’re looking to own a key lever of growth and help define what great GTM looks like in our category, we’d love to meet you.

What You’ll Do:

• Strategy & Program Design

  • Architect Multi-Channel Growth: Build demand gen and ABM programs that drive pipeline across key segments and buying committees.
  • Targeting & Playbooks: Lead cross-functional planning to define ICPs, target account lists, and full-funnel campaign plays.
  • Innovation: Continually test new channels and audiences to identify growth opportunities and increase efficiency.

• Execution & Optimization

  • Conversion Optimization: Partner with Web and Product Marketing to optimize the website, CTAs, and campaign messaging for maximum resonance.
  • Rapid Iteration: Run fast experimentation cycles on creative and tactics based on data and sales feedback.

• Measurement & Accountability

  • Pipeline Ownership: Own ROI and velocity reporting, delivering actionable insights to executive stakeholders.
  • Infrastructure & Ops: Collaborate with Marketing & RevOps to manage attribution, lead scoring, and tracking systems.
  • Budget & Strategy: Manage spend and forecasting, sharing performance learnings to refine the broader GTM strategy.

What We’re Looking For:

• 5+ years of experience in B2B marketing, with a focus on demand generation and customer acquisition.
• Experience in a high-growth startup or technology company is strongly preferred.
• Solid expertise in 2+ growth channels or surface areas (e.g., outbound, ABM, paid, SEO, lifecycle, partnerships)
• Systems-oriented, execution-biased, and comfortable making high-conviction decisions with imperfect data.
• Deep understanding of marketing automation platforms, CRM systems, and other marketing technologies (Hubspot, Salesforce, SEPs, AI GTM, etc.)
• Excellent collaborator with a history of aligning tightly with Sales, SDR, and Marketing leadership

Why Choose Us:

• Remote-First: We offer the freedom to work from home across most of the U.S. You’ll enjoy the flexibility of remote work, balanced with high-energy in-person offsites to build real connections and celebrate our wins together.
• Competitive Compensation: We believe in hiring the best and paying accordingly. You’ll receive acompetitive salary that reflects your impact and expertise.
• Paid Time Off: Take the time you need with our flexible vacation policy and dedicated paid parental leave to support you and your family’s biggest milestones.
• Your Health Matters: Stay healthy with high-quality Medical, Dental, and Vision insurance plans for you and your family.
• Peace of Mind (On Us): We fully invest in your security with 100% company-paid Short-Term Disability, Long-Term Disability, and Basic Life Insurance.
• Protection for Your Whole Crew: Access supplemental insurance for the unexpected, plus specialized coverage to keep your pets happy and healthy, too.
• Invest in Your Future: Secure your financial goals with our 401k Program, helping you build for the long term while you help us build the company.

If you need assistance and/or a reasonable accommodation in the application or recruiting process, please contact your recruiter.

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

We want to alert you to potential recruiting scams targeting job seekers. Please note that our company will never request payment, personal information, or any confidential details during the interview process.