SalesPlaybook

We were founded in 2019 and work in IT Services and IT Consulting. We specialize in b2b sales, helping founders, SaaS companies, revops teams, and startups. We serve B2B software entrepreneurs in the DACH region (Germany, Austria, Switzerland), specifically those with 10-200 full-time employees or fast-growing companies aiming to increase their pipeline, revenue, and sales efficiency.

We provide three main services:

• Revenue marketing: This includes demand and pipeline generation, using automated systems to create qualified sales leads.
• Sales enablement: We offer coaching, training, and advisory services focused on areas like discovery, qualification, buyer journey management, and go-to-market strategies. Our goal is to help clients close bigger deals faster.
• HubSpot Marketing & CRM services: We implement and optimize HubSpot CRM to improve sales processes and help companies scale efficiently.

We help clients with common issues such as a lack of qualified leads, insufficient sales support, and poor sales efficiency. We have worked with over 400 B2B clients, including Beekeeper, bexio, Pleo, Skribble, Boostbar, Urban Connect, node.energy, nestermind, vario, gaia, and Unique.

We focus on deep specialization, mastering a few key subjects rather than offering broad services. Our expertise includes LinkedIn and Clay for demand and pipeline generation, HubSpot for CRM, and high-touch Go-To-Market (GTM) strategies for revenue enablement. We believe in “going very deep” to deliver effective solutions.

We differentiate ourselves from companies that offer generic info products, group coaching, or mass-market platforms. Instead, we prioritize a hands-on approach and customized assistance for entrepreneurs. We look for clients who see sales as a crucial driver of company value and a top business priority, matching our focus on strategic growth.

Our team consists of over 10 full-time B2B marketing and sales professionals. Many of our team members have experience in cold calling, building unknown brands, and closing significant B2B SaaS and agency deals. We are also supported by a network of senior “Sales Masterminds” who offer expertise in areas like negotiation, procurement, pricing, sales talent acquisition, and interim management.

Our key roles include a COO, Head of Client Services & Partner, Co-founder & CEO, Sales Consultants, HubSpot Implementation Specialists, Project Managers, and Senior Sales Operations Consultants. An Advisory Board also supports us. When engaging with clients, each client works with a dedicated Lead Consultant who acts as their main point of contact, managing weekly sprints and coordinating additional expert support as needed. We are a “hungry” team that brings practical experience, passion, and vision to our work.