Product Marketing Manager

Job Description

SupportYourApp is an international Intelligent Support-as-a-Service company that has been providing business process outsourcing services to other IT companies around the globe (technical and customer support, services to improve customer experience) for the past 15 years. We have 1300+ people in our international community.

We operate globally, supporting clients in 60+ languages, partnering with industry leaders like Masterсard, Calm and MacPaw. With international hubs and coworking spaces around the world, we also develop innovative products like Quidget and improve the customer experience every single day.

About the product:

Quidget is a platform for building AI agents that automate customer support across chat and email. These agents handle repetitive questions, work ²⁴⁄₇, and hand off complex issues to a human when needed.

The AI is trained on a company’s docs, FAQs, and website content, allowing it to resolve 50%+ of common tickets automatically and support 45+ languages.

Teams use Quidget to create support, sales, and onboarding agents in minutes — with no code — and reduce workload on their human team.

About the role:

We’re looking for a Product Marketing Manager who can fully own the entire marketing strategy and drive measurable, product-led growth across the entire funnel. In this role, you’ll launch and analyze experiments, optimize onboarding and high-intent pages, improve trial-to-paid conversion, run paid acquisition initiatives, and uncover opportunities using analytics tools. You’ll move fast, collaborate closely with product, design, and marketing, and use data — not assumptions — to accelerate growth.

Let’s see what it takes 💛

What you will do:

• Launch growth experiments (A/B tests, onboarding flows, copy changes);
• Improve trial-to-paid conversion with better UX, CTAs, and in-app nudges;
• Spot leaks in the funnel using PostHog, GA4, Clarity, and product data;
• Own high-intent pages like Pricing, Signup, and landing pages;
• Run paid acquisition tests (Meta, Google Search) and analyze CPL/ROI;
• Work with organic channels to attract qualified leads — SEO, content creation, articles, and other inbound strategies;
• Implement email marketing campaigns and optimize retention and activation flows;
• Collaborate with product, design, and marketing to move fast;
• Share weekly growth reports that focus on data;
• Be initiative-taking, proactive, and able to challenge assumptions.

What you need to succeed in this role:

• 3+ years of growth or marketing experience in Product-Led Growth, SaaS, or startup environments;
• English proficiency at Upper-Intermediate (B2+) or higher;
• Hands-on proficiency with growth and analytics tools such as PostHog, GA4, HubSpot, Make.com, or similar;
• Practical experience running experiments (UX, pricing, copy, CTAs, onboarding, or funnel tests);
• Action-oriented, experimentation-driven mindset — you prefer to ship, test, and iterate rather than over-plan;
• Proven ability to explore and validate new growth channels (e.g., LinkedIn outreach, LLM/search optimization, emerging acquisition channels);
• Experience automating marketing workflows and pipelines using AI tools and low-code solutions;
• Strong communication skills, including the ability to write clear UX copy and present experiment insights;
• Comfort working with low-code tools and making basic HTML/CSS adjustments;
• Experience building email flows using Mailchimp, HubSpot, or comparable tools;
• Hands-on experience with organic channels to attract qualified leads (SEO, content creation, articles, and other inbound strategies);
• Proficiency in launching and optimizing ad campaigns (Google Search, LinkedIn, or Meta);
• Experience with AI tools, chatbots, or CX platforms is a strong plus;
• High level of ownership and autonomy — you define priorities, set your own tasks and KPIs, and take full responsibility for outcomes and results.

Benefits and Perks:

• Small community, high ownership, fast execution;
• Providing services during business hours;
• Opportunity to cooperate fully remotely;
• Inclusive international environment;
• Compensation in USD;
• Rewards for referring friends;
• Balance between project workload and personal time, but also – internal health policy;
• Responsive leadership interested in your growth and long-lasting cooperation;
• Greenhouse conditions for self-development;
• A culture built on trust, with no time-tracking requirements.

*The items listed in this section may vary depending on the terms of your engagement. Certain benefits and conditions typically apply to employees; independent contractors may not be eligible for all of these. The specific terms, including compensation, benefits, and work conditions, will be clearly defined in your agreement if selected.

You can learn more about the company and its culture by visiting our official website and social pages on Facebook, Instagram, and LinkedIn.

Are you a strategic thinker with a passion for data-driven marketing? Do you have a passion for experimenting, analyzing, and scaling SaaS or AI-powered products?

Grab the chance to join us and send your CV in English, pointing out your outstanding skills!

Know someone perfect for the role? Refer them and get rewarded!

Your personal data will be processed as described in the SupportYourApp Candidate Privacy Notice.

Internal job code:1BR