Job description
System1 is seeking a dynamic Lead Growth Strategist to lead the growth approach for System1’s flagship branded private search product, Startpage. Startpage currently serves millions of loyal users with its one-of-a-kind search & browsing solutions, and is looking to expand its existing offering as well as support new upcoming launches. This role emphasizes creativity over traditional marketing, and employing innovative, data-driven tactics rather than standard ad campaigns.
The ideal Startpage team member is a self-starter who is data-oriented, creative, accustomed to growth-hacking strategies, and thrives in a fast-paced environment. As the Lead Growth Strategist, you will report directly to the General Manager of Startpage and play a crucial role in shaping the growth of the world’s most private search engine.
The Role You Will Have:
- Architect Startpage’s marketing initiatives to expand our reach, app installations, and browser usage.
- Manage both non-paid growth initiatives (content creation, organic social media, offline stunts) and exploratory budgets across multiple marketing channels, with the potential for increased funding contingent on measurable channel success.
- Explore channels such as in-person pop-up campaigns, viral social media content, app store ads, TikTok campaigns, brand collaborations, and influencer marketing. Author compelling business cases on where Startpage should focus its efforts.
- Analyze industry data, target and engage audiences through diverse channels, including podcasts, forums, and direct promotion to Startpage’s existing user base.
- Develop and monitor KPIs to measure the success of marketing initiatives, making data-driven decisions to scale, discontinue, or otherwise adjust efforts.
- Act as a true marketing guru, staying informed about news, viral trends, and industry insights, and integrate new tactics to enhance our marketing efforts.
What You Will Bring:
- 5+ years experience in growth marketing or a similar role with a focus on innovative, non-traditional strategies, preferably in a tech or digital product environment
- Strong analytical skills to evaluate full-funnel performance of various channels
- Proven expertise in owning and allocating marketing budgets for multiple channels and tools, including TikTok, Facebook, Snap, Instagram, and influencer marketing strategies
- Significant experience collaborating and communicating with the highest levels of an organization
- Experience with growing a subscription-based business a plus
- Experience with mobile app growth a plus, including tools like Adjust & Amplitude
What We Have To Offer:
- Competitive salary + bonus + equity
- Generous PTO + 11 company holidays
- Open sick time
- 100% covered Medical, Dental, Vision for employees
- 401k with match
- Health & Dependent Care Flex Spending Account
- Paid professional development
- Leadership & growth opportunities
- Virtual company and team building events
System1’s headquarters is located in Marina del Rey, CA with an additional office in Bellevue, WA. Employees near office locations are returning to the office. Location-specific policies and available accommodations will be discussed during the interview process.
System1 allows fully-remote work in the following approved locations: Arizona, Colorado, Connecticut, Georgia, Hawaii, Missouri, New Jersey, New York, North Carolina, Oregon, Pennsylvania, Tennessee, Texas. Prospective U.S. employees who live outside of any of these states will need to establish residency in one of the approved states prior to employment. Reasonable accommodations will be provided as applicable.
Equal Employment Opportunity:
System1 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
