Channel & Product Marketing Manager

Job Description

Remote — open to candidates in the US.

US-based: Eastern Time required.

This is a hybrid Channel and Product Marketing role focused on connecting go-to-market strategy with channel teams, sales motions, and technology partners.

You will translate positioning across managed security, secure networking, wireless/IoT, and connectivity into campaigns, partner enablement materials, and product marketing assets that support pipeline growth and partner engagement.

You will work closely with the Senior Growth Marketing Lead, Channel Directors, and VP of Marketing to execute marketing initiatives across a growing portfolio. This is an execution-focused role where you will help refine and improve existing strategies rather than create them from scratch.

Core Responsibilities

1. Channel Marketing
2. Partner Enablement
3. Adapt direct marketing content into partner-ready assets including solution briefs, objection handlers, conversation starters, co-branded collateral, and enablement materials.
4. Develop partner-focused win stories and messaging tailored for different partner types including TSDs, sub-agents, and VARs.
5. Maintain and manage partner portals to ensure content is current and accessible.
6. Campaign Execution & Co-Marketing
7. Execute partner-led campaigns using existing content such as case studies, webinars, and research.
8. Support co-marketing initiatives with technology partners and MDF-funded activities.
9. Align campaigns with sales priorities and active pipeline.
10. Write partner nurture and follow-up email sequences.
11. Channel Engagement & Operations
12. Own the channel newsletter including content, distribution, and reporting.
13. Support field and partner events across the US and UK.
14. Manage campaign operations including segmentation, timelines, reporting, and coordination.

Product Marketing

Content & Portfolio Support

• Support development of datasheets, solution briefs, competitive positioning documents, FAQs, and other product marketing assets.

• Execute against the product content roadmap in collaboration with marketing leadership.

• Maintain and refresh product and security content as services and integrations evolve.

• Support technology partner marketing including OEM content, landing pages, and co-branded materials.

• Ensure consistency of messaging across direct, partner, and channel-facing assets.

Your First 90 Days

• Learn the Environment

• Audit existing partner-facing and product marketing assets.

• Meet with Channel Directors to understand partner sales motions and content gaps.

• Start Delivering

• Produce priority channel enablement assets.

• Take ownership of the channel newsletter.

• Execute Campaigns

• Run at least one partner-led campaign from launch through reporting.

• Present recommendations on content gaps and partner enablement improvements.

What We Need

• B2B channel marketing experience, ideally in managed services, cybersecurity, networking, or SaaS.
• Understanding of indirect sales motions and channel partner enablement.
• Product marketing exposure including datasheets, solution briefs, and competitive positioning content.
• Strong writing and communication skills.
• Experience with HubSpot or similar tools.
• Organised, detail-oriented, self-directed, and commercially focused.
• Ability to work effectively in a fast-paced environment with shifting priorities.

What Will Help You Thrive Here

We are a small senior marketing team working in a fast-paced environment with high visibility and high expectations. You will work closely with Channel Directors, sales leadership, and technology partners, and your work will have direct impact across the business.

This role suits someone who:

• takes ownership and executes well within an existing strategy,

• stays calm and organised under pressure,

• is proactive and self-directed,

• communicates confidently and works well with strong personalities,

• is resilient and adaptable in a fast-moving environment.

The Role

This role sits at the intersection of field, channel, and content. You’ll work closely with the Senior Growth Marketing Lead to take our overarching strategy, positioning, and content and turn it into partner-ready programs and assets that are clear, practical, and easy to apply.

You’ll help partners recognize opportunities, position us confidently, and know when to bring us into a deal.

Working closely with the channel team, you’ll support marketing activity across initiatives — from partner campaigns to events, ensuring what we produce is aligned, well executed, and useful in the field.

Core Responsibilities

Partner Enablement

1. Turn core marketing content into partner-ready assets that are easy to understand and use, adapting messaging for a channel audience
2. Create new content where needed to fill gaps and support partner conversations
3. Develop partner-ready win stories that clearly show how and where we create value, giving partners practical examples they can use in conversations
4. Adapt messaging and materials for different partner types (TSDs, sub-agents, VARs) based on how they operate
5. Maintain and update partner portals to ensure content is accurate, current, and easy for partners to access and use

Campaign Execution & Co-Marketing

1. Turn central content (case studies, guides, webinars) into partner-led campaigns that drive engagement and conversations
2. Support co-marketing initiatives with partners, helping activate joint opportunities in the market
3. Work closely with sales and channel teams to ensure campaigns are aligned to real opportunities and priorities
4. Write partner follow-up emails and simple nurture sequences to support post-event and campaign outreach, enabling Channel Directors to personalize and send them

Channel Engagement & Events

1. Own the channel newsletter end-to-end: defining the strategy, writing content, managing distribution, and tracking performance
2. Support field and partner events across the US and UK, ensuring they are well run, relevant, and commercially useful
3. Manage the operational side of campaigns and events, including coordination, logistics, audience lists, and internal alignment

What we need

1. Someone who understands how channel partners think, not as an audience to market to, but as businesses with their own pressures, priorities, and clients to retain. That context shapes everything: what content you build, what angle you lead with, and what you leave out.
2. You’re a strong writer who can work with existing material and make it better for a different reader. You ask the right questions before you start: What does this partner actually need to move forward? What objection does this address?
3. You’re comfortable working closely with different teams and stakeholders, and can translate strategy into something practical and usable.
4. You’re organized and reliable when it comes to execution, able to manage event logistics and campaigns without dropping detail.

What Success Looks Like

1. Content and campaigns directly contribute to channel-driven pipeline growth
2. Partners understand what we do and actively bring us into relevant opportunities
3. Events support meaningful partner conversations and follow-on activity
4. The newsletter has a clear point of view and drives consistent engagement

What We’re Looking For

1. Experience in B2B marketing and channel marketing, ideally in telecoms, networking, or cybersecurity. Agency experience is also a strong plus
2. Strong understanding of partner marketing models, with hands-on experience in field marketing
3. Comfortable working closely with sales and being accountable to commercial outcomes
4. Excellent verbal and written communication skills, with the ability to craft clear, practical, and engaging content and channel enablement materials
5. Ability to turn strategy into practical execution without overcomplicating it
6. Hands-on experience with marketing automation tools and CRM platforms (HubSpot a plus)
7. Collaborative and self-motivated, capable of managing multiple projects with minimal supervision
8. Comfortable working with design resources to bring content to life

How You’ll Work

You’ll be part of a mighty, focused marketing team of four: our VP of Marketing, Senior Marketing, Marketing Intelligence, and a Digital Marketing Specialist. You’ll collaborate with them, sales, and Channel Directors to ensure what you build is applied to real partner opportunities. You’ll play a key role in how our positioning shows up with partners — turning it into programs and content that support real conversations and deals.