Job description

Alt is unlocking the value of alternative assets, starting with the $5 B trading-card market. We let collectors buy, sell, vault, and finance their cards in one place and we are backed by leaders at Stripe, Coinbase, Seven Seven Six, and pro athletes like Tom Brady and Giannis Antetokounmpo. Our next frontier is real-time pricing at scale—the Alt Value that powers every trade, loan, and product on the platform.

The Role

As Alt’s Growth Marketing Manager, you’ll be owning our GTM motions to drive demand and revenue. You’ll own marketing communications to our customers and prospects and drive pipeline generation from our lifecycle channels. This role will be a bridge between Product, Marketing, and Sales and will work cross-functionally to keep Alt’s positioning sharp against competitors.

What You’ll Do

Own GTM campaigns that connect product value to user needs, aligned across teams.
Create the lifecycle and in-app communication strategy across email, push, and product surfaces and track success.
Test and optimize flows to drive activation, conversion, and retention.
Partner early with Product and Design to shape communication throughout the user journey.
Deliver data-driven insights to refine messaging and influence future product and GTM decisions.
Leverage marketing automation, behavioral data, and ML-based techniques to create personalized experiences at scale

Success Metrics

Own T60 Active Buyers and Sellers, driving adoption and engagement across both new and returning users.
Increase activation, conversion, and retention through optimized lifecycle programs.
Establish agility in GTM execution and ensure product-led communication is cohesive and measurable.

What We’re Looking For

5+ years of experience in growth marketing with lifecycle experience, ideally in a tech or marketplace environment.
Iterable expertise with proven ability to build, manage, and optimize complex lifecycle campaigns across email, push, SMS, and in-app.
Experience partnering with Product and Design to ensure end-to-end cohesion.
Strong data literacy with comfort pulling, analyzing, and reporting on performance metrics to guide decisions.
Familiarity with analytics and attribution tools (Amplitude, Segment, Branch, or similar).
Proven track record of balancing GTM planning with execution that delivers measurable impact.