Job Description
Job Title: Head of Marketing
Company: CRS Group Inc.
Location: CRS Group Inc. is able to offer remote employment of this position within the United States
Job Type: Full-Time
About Us:
We are a remote-friendly, entrepreneurial, energetic team on a mission to empower an equitable economy with better access to regulated data and modern technology. We are a Credit Reporting Agency (CRA) and trusted partner of credit bureaus and regulated data providers with an all-in-one technology platform for credit and compliance. As a company built on 25 years of credit industry expertise and merged with modern technology, we are a force of positive change in the longstanding credit industry – and for all those who rely on it.
Headquartered in Northern California with satellite offices in NYC, CRS Group Inc. is a certified CRA for Equifax®, Experian®, and TransUnion®. Founded in 2019, CRS is a subsidiary of Credit Reporting Services, Inc., an established CRA trusted by the credit industry since 2006.
Job Description
CRS is hiring a senior marketing leader to help take the company from “strong inbound engine” to category-leading brand in credit data infrastructure. Historically, CRS has been driven by PPC + SEO to generate inbound demand. Over the last year, the team began expanding into AI search visibility, stronger content, and early brand-building efforts on LinkedIn. 2026 is the inflection point: CRS is showing up in more competitive deals, and the business wants marketing to become a primary growth lever, not a side function.
This role will own the next phase of growth: build a credible industry presence, sharpen product and category messaging, and drive measurable pipeline and expansion outcomes. You’ll be expected to be hands-on early (player/coach), prove traction quickly, and use that momentum to justify building a team and/or agency bench. The environment favors people with a “founder gene” who are comfortable doing the work, creating the strategy, and pushing the business forward with intensity.
Responsibilities
Own and evolve the marketing strategy beyond PPC/SEO into a broader engine across content, product marketing, events, and industry presence
Drive pipeline growth and pipeline mix improvement, with an emphasis on increasing average deal size over time
Strengthen “land and expand” marketing motions, including a cohesive approach to customer marketing / base re-education across ~600 non-channel accounts
Build CRS’s external credibility and visibility through speaking engagements, panels, podcasts, awards, and trade show dominance
Partner closely with Product and GTM leadership to build strong product marketing collateral (positioning, messaging, narratives, sales enablement assets)
Maintain and protect the core performance marketing engine (ensure it doesn’t falter), while focusing energy on higher-leverage growth levers
Develop and track measurable indicators of brand and market momentum (e.g., branded search volume, social engagement, share of voice, inbound quality)
Leverage modern AI-enabled workflows to scale output (especially content repurposing and production) without sacrificing quality or expertise
Build the roadmap for hiring and/or agency support as traction grows (team-building is the goal, but scrappy execution is required early)
Qualifications
Proven ability to operate as a high-leverage player/coach, comfortable doing hands-on work while setting direction
Strong experience in content + product marketing (not just demand gen), with clear examples of elevating positioning and narrative
Demonstrated track record of driving measurable pipeline outcomes (pipeline generated, conversion, deal quality/mix, velocity)
Ability to translate complex products into compelling messaging; strong writing, storytelling, and executive-level narrative skills
Experience building industry credibility: events, partnerships, panels, podcasts, thought leadership, and/or community presence
Analytical rigor: comfortable with attribution concepts and performance measurement, but not limited to “just optimizing ads”
Thrives in a founder-led environment: high ownership, fast pace, direct feedback, and strong opinions
The “foaming at the mouth” energy: intense, proactive, pushes for outcomes, and can command a room externally
Willingness to be an IC initially with a clear plan to “create the need” to hire and scale the function
Nice to Haves
Prior experience in credit, lending, fintech infrastructure, regulated data, bureaus, or adjacent ecosystems (helpful, not always required)
Existing industry overlap/network (e.g., meaningful mutual connections across fintech/credit ecosystems)
Experience increasing brand search volume / brand demand and articulating brand impact with credible proof points
Strong trade show strategy experience (beyond “attend and collect leads” → dominate presence and credibility)
Experience building customer marketing and expansion motions (base education, upsell campaigns, lifecycle content)
Familiarity with AI search / emerging discovery channels and/or using AI workflows to scale content responsibly
NYC-area based (preferred for collaboration and market presence), with openness to SF as a secondary option
Passion for improving leadership diversity and building teams with broader representation over time
Why Join Us:
Play a key role on a high impact team facing mission critical challenges.
Be a part of a dynamic and innovative team that is shaping the future of the credit industry.
Competitive compensation and benefits package.
Opportunity for career growth and professional development.
Collaborative and inclusive work environment.
Benefits:
CRS Group Inc. is proud to offer a variety of benefits to support employees and their families, including:
401(k) with company match
Medical Insurance
Dental insurance
Vision Insurance
Unlimited Paid Leave Policy
