Job Description
Build the marketing engine from scratch—and own pipeline, not vanity metrics.
- Role: Head of Marketing
- Location/Type: US • Remote (travel 3–5 conferences/year + occasional DC offsites)
- Pay: $120,000–$150,000 base
- Reports to: CEO
Role Snapshot
Founding Head of Marketing. Department of one.
Full ownership: brand, demand gen, content, web, events.
Measured on pipeline, speed, and credibility—not impressions.
You execute. You don’t delegate and wait.
What you’ll do
Build demand gen that creates qualified pipeline.
Run LinkedIn ads, email sequences, partners, events.
Write case studies, web copy, sales one-pagers.
Translate complex compliance topics into clear value.
Lead website redesign with outside vendors.
Stand up HubSpot and attribution with sales.
Make conferences pay for themselves.
Must-haves
5–8 years B2B marketing experience.
Hands-on operator. You ship the work yourself.
Strong HubSpot experience (zero-to-one OK).
Proven demand gen tied to revenue.
Clear, confident writer.
Nice to have
SaaS or tech-enabled services background.
Regulated industry exposure.
GovCon familiarity (not required).
Perks & pay
Pay: $120k–$150k base.
Health insurance.
401(k) with employer match.
Remote-first team.
Real ownership and exec visibility.
Schedule & setup
Flexible, outcome-based schedule.
No set hours—do what it takes to win.
Remote within the US.
Travel: DC offsites + 3–5 conferences/year.
Core tools: HubSpot, LinkedIn, modern martech stack.
Impact & growth
Your work creates pipeline, sharpens positioning, and fuels growth across services and software. Do this well and you grow into VP/CMO as the platform scales.
You like pace and ownership. You start, finish, and follow through.
At Urrly, fairness matters. We use AI to review every application against the same clear requirements for the role. This means every candidate is evaluated on job-related factors like skills, certifications, and experience—not on personal attributes such as gender, race, age, or background. Our goal is to create a more objective, consistent, and equal opportunity hiring process for all applicants.
