Job Description
Job Description - Sr. Product Manager, Lifecycle & Growth
About Bold.org
With a mission of Fighting Student Debt, Bold.org is the fastest-growing student fintech platform in the United States. We’re a team of dozens, serving millions of students, with trillions in student debt at stake.
We operate at the intersection of fintech, education, philanthropy, and rewards, building products that meaningfully expand access to education. We are relentlessly focused on profitability, long-term retention, and building systems that scale sustainably. If that resonates, we’d love to meet you.
Position Description:
Reporting directly to the SVP of Operations, you’ll own the messaging product and in-product promotion that keep existing users engaged across the full lifecycle, working daily across Product, Design, and Engineering. You’ll build the underlying systems yourself, from strategy to in-app placement, and partner with every feature team’s launch so promotion becomes part of the planning process.
Your goal: grow engagement and retention by making sure every feature gets the lifecycle communication and in-app placement it deserves, and that what’s already live keeps converting better over time.
This is a great role for a builder who wants full ownership of a product area, not just a seat at the table on someone else’s roadmap.
Role Responsibilities:
Own lifecycle communications for existing users end to end: strategy, sequencing, copy, and execution across email, SMS, and push.
Own in-product promotion and positioning: when and how new features get surfaced inside the app.
Partner with feature PMs on the lifecycle and in-app promotion plan for new initiatives, and own a subset of features directly where that judgment should drive the roadmap.
Audit and fix existing lifecycle comms that have become redundant, overlapping, or outdated.
Own the promotion and in-product placement of partners, sponsored and promotional content across lifecycle comms and the product itself.
Measure impact (conversion, funnel drop off, revenue attribution) for every flow you touch, and use it to prioritize what’s next.
Spot the lifecycle comms and in-product promotion that should exist but don’t, and make the case for building them.
Required Skills:
Lifecycle and growth judgment. You can read user behavior and independently decide what messaging or placement will move retention, not just what’s technically possible to ship.
AI-driven execution. You use Claude Code, Codex, or Cursor daily, pulling copy and assets from Figma and writing and updating templates and flow logic yourself, rather than routing every change through an engineer.
Marketing fluency. You have strong copywriting, sequencing, and channel judgment, tuned to what engages and re-engages users.
Semi-technical data comfort. You know our event data and pipeline well enough to spec the exact metrics, attributes, and events you need from engineering to execute a lifecycle flow.
Platform adaptability. You’re comfortable standing up lifecycle systems on a new platform. We currently run on Klaviyo and AWS/SES, and are likely to move to a proprietary system soon.
Bandwidth. You’re very good at getting a lot done quickly with excellence.
Resourcefulness. You thrive in the chaos of startups and love making complicated, uncertain things simple.
Communication. You give and receive feedback directly and easily, and you’re generally great to work with. Our team is globally distributed and often works across time zones, so strong written and verbal communication skills are a must.
Background:
3+ years of experience in a high-intensity, high-throughput product management and/or marketing lifecycle role at a startup.
3+ years of experience with Klaviyo or a comparable lifecycle/CRM platform.
Experience owning product features or a roadmap end to end: writing specs, working directly with engineering, not just executing campaigns.
Daily use of AI coding tools (Claude Code, Cursor, or similar) to execute your own work directly is required, not a nice-to-have.
Comfortable working inside Figma at a “read and translate a design” level.
We don’t require a specific background. If you meet the required skills, we’d love to hear from you.
Location and Time Commitment
We are fully remote. You can work wherever you’re most productive. This is a high-ownership, high-freedom role. This means that it’s not a 9-5 and you’ll often need to go above and beyond. It also means that while we generally work in US time zones, we don’t care when exactly you’re working and encourage you to structure your day to support your ideal life.
Compensation
Our compensation packages are designed to make this your dream job for both the short and long term. Compensation for this role includes base salary and stock options. Benefits include medical, dental, vision, and unlimited PTO.
