Job Description
About the Team
At Trendyol Growth, we align pricing, discount, and marketing strategies to drive sustainable and scalable growth. We work cross-functionally with teams like Product, Category, and Operations to uncover opportunities and deliver impact. With a strong learning culture and data-driven mindset, we grow together — as individuals and as a team.
As a Media Planning Professional, you will take end-to-end ownership of our media strategy, from initial campaign setup to post-mortem deep dives. You’ll be responsible for executing a best-in-class media mix across ATL (TV, Radio, OOH) and BTL channels, utilizing econometric modeling and sharp analytical skills to maximize ROI. Serving as the primary expert for media agencies and internal teams, you will manage production budgets, sponsorship communications, and daily content planning to ensure our brand remains at the forefront of local and global industry trends.
Responsibilities
- End-to-end ownership from media campaign planning, tracking, set up, implementation, optimization, competition reports, reporting to post-mortem deep dive
- Ensure a best-in-class media strategy is consistently applied across all ATL consumer touchpoints which include, TVC, radio ads, print, OOH as well as BTL channels
- Execute media planning process in order to deliver exceptional results on cross channel campaigns and measure success through econometric modelling
- Utilize strong analytical ability and knowledge to ensure an efficient application of media mix to achieve target with expected ratios and metrics
- Proactively researching the newest local and global trends in the Industry and market, developing personal strategic acumen
- Responsible for the relationship and daily work with media agency acting as point of expertise and contact between the agency and Marcomm team
- Managing daily operations of content planning, tracking and reporting
- Offline media and production budget management
- Planning and tracking of all sponsorship communications
Expected Qualifications
- Bachelor’s or Master’s Degree from a reputable university preferably in Management, Economics and other related departments
- Min 5 years of progressive media planning experience
- Experience developing and executing high-performing marketing campaigns on time and within budget
- Experience working with large cross-functional teams and external partners, including creative agencies and production
- Ability to think strategically and operationally, delivering the day to day while defining and leading future direction
- Highly analytical thinker, passionate about the value of quantitative data and compelled to find insight in it
- Excellent communicator both verbally and written with an ability to communicate at all levels in the organization and build strong relationships
- Ability to multitask, prioritize tasks and coordinate different parties of the projects
- Excellent command in English
- Media agency experience is a plus
What We Offer
- Hybrid working model with flexibility: a schedule that helps you find the right balance between flexibility and team bonding, including work-from-abroad opportunities and a summer working model.
- Personalised training allowance and learning opportunities: Use your annual budget for any training or conference of your choice, explore our Learning Management System (LMS) anytime, and join in-person learning sessions offered throughout the year.
- Responsibility from day one: Take full ownership from the start in a culture where every voice is heard and valued.
- A diverse, international team: Collaborate with global peers across our offices in Berlin, Amsterdam, Dubai, and beyond, in a startup-spirited and collaborative environment.
- Opportunities to grow with the best: Tackle meaningful challenges, develop through hands-on experience, and grow with the support of expert guidance and global mentoring.
- Meaningful connections beyond tasks: Be part of team rituals, events, and social activities that help us stay connected and inspired.
Take the Next Step
If this role excites you, apply today, we look forward to taking the next step with you.
Want to get to know the team better first? Explore our Career Website, LinkedIn, or YouTube to learn more about #LifeatTrendyol and how we work.
