Senior Director, Growth Marketing

Job Description

Twin Health

At Twin Health, we empower people to improve and prevent chronic metabolic diseases, like type 2 diabetes and obesity, with a new standard of care. Twin Health is the only company applying AI Digital Twin technology exclusively toward metabolic health.

We start by building a dynamic model of each person’s metabolism — drawing on thousands of data points from CGMs, smartwatches, and meal logs — that maps their personal path to better health. Guided by a dedicated clinical care team, our members have lowered their A1C below the diabetes range, achieved lasting weight loss, and reduced or even eliminated medications, all while living healthier, happier lives.

Working here

Our team at Twin Health is passionate, talented, and united by a shared purpose: to improve the metabolic health and happiness of our members. We believe in empowering every Twin to make a meaningful impact for our members, our clients, and each other, while enjoying a supportive, collaborative work environment.

Twin has been recognized not only for our innovation but also for our culture, including: Innovator of the Year by the Employer Health Innovation Roundtable (EHIR), selected to CB Insights’ Digital Health 150, and named one of Newsweek’s Top Most Loved Workplace® .

With more than $100 million raised in recent funding, including a $53 million Series E round in 2025 led by Maj Invest, and a $50 million investment in 2023 led by Temasek, Twin is scaling rapidly across the U.S. and globally. Backed by leading venture firms like ICONIQ Growth, Sequoia, Sofina, Temasek, and Peak XV, we are building the most impactful digital health company in the world.

Join us as we reinvent the standard of care in metabolic health.

Opportunity

Twin Health is hiring a Senior Director, Growth Marketing, to build the systems that drive measurable growth across enterprise, client, and post-activation member engagement. The role is organized around two pillars under one leader: New Business Growth Marketing and Member Growth Marketing. It is the foundation for a full Revenue Marketing function, as Twin scales. This is not a traditional demand generation role. It does not own acquisition mechanics or enrollment conversion. It is a systems-builder role accountable for revenue and retention outcomes.

Responsibilities

What you Will Own

New Business Growth Marketing (80%)

• Accountable for a defined share of net-new pipeline generated by Marketing programs, co-owned with BD
• Drive pipeline acceleration — deal progression, win-rate lift, and cycle compression
• Build and run account-based programs supporting priority enterprise targets and client expansion
• Develop repeatable plays across target accounts and client populations

Member Growth Marketing (20%)

• Own engagement strategy for Active Twins
• Design and run programs across education, community, referrals, challenges, and seasonal moments
• Partner with Product/Clinical to strengthen retention and reduce churn

Growth Systems & Experimentation

• Move from one-off campaigns to repeatable growth systems
• Build a structured testing approach across messaging, sequencing, and programs
• Use performance data to decide what to scale, improve, or stop

Channel & Program Strategy

• Define how channels work together across campaigns and journeys
• Ensure programs are connected, sequenced, and aligned to clear goals
• Partner with Brand & Experience to raise the bar on messaging and creative quality

Cross-Functional Leadership

• Partner closely with Clinical, Product, Product Marketing, Analytics, MarTech, and Sales
• Ensure growth programs align with product experience and business priorities
• Influence without direct ownership across teams

Team Leadership

• Lead and scale a high-performing growth marketing team
• Set clear ownership, KPIs, and operating cadence
• Build a culture of accountability, speed, experimentation, and continuous improvement

What Success Looks Like

• Marketing consistently delivers against its defined share of net-new pipeline
• Active Twin engagement and retention improve over time
• Clear experimentation roadmap with measurable lift
• Growth programs are repeatable, scalable, and connected across channels
• Strong alignment across Marketing, Product, and Sales

Core Metrics

New Business Growth

• Net-new pipeline generated by Marketing programs (defined share)
• Total ACV influenced and closed where Marketing engagement preceded BD action
• % of priority deals supported by Marketing
• Win rate: Marketing-supported vs non-supported; deal velocity

Member Growth

• Engagement across member programs
• Active Twins vs plan (directional)
• Early retention signals: referral and advocacy participation

System Performance

• Experimentation velocity and learnings
• Conversion and engagement lift
• Program scalability and repeatability
• Other duties as assigned

Qualifications

• 10+ years in growth, revenue marketing, or member engagement in B2B, B2B2C, or health tech
• Proven track record driving pipeline and retention outcomes
• Comfortable operating across both enterprise and member-facing growth
• Highly data-driven with a clear approach to testing and iteration
• Strong operator who can move between strategy and execution without losing speed
• Strong cross-functional partner who can influence Product, Sales, and Analytics
• Experience in healthcare, benefits, or regulated environments preferred
• Comfortable using AI tools to accelerate program design, experimentation, and content
• This remote opportunity based out of the U.S. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Compensation and Benefits

The compensation range for this position is $195,000 - $225,000 annually. This position is bonus eligible.

Twin has an ambitious vision to empower people to live healthier and happier lives, and to achieve this purpose, we need the very best people to enhance our cutting-edge technology and medical science, deliver the best possible care, and turn our passion into value for our members, partners and investors. We are committed to delivering an outstanding culture and experience for every Twin employee through a company based on the values of passion, talent, and trust. We offer comprehensive benefits and perks in line with these principles, as well as a high level of flexibility for every Twin

• A competitive compensation package in line with leading technology companies
• A remote and accomplished global team
• Opportunity for equity participation
• Unlimited vacation with manager approval
• 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents
• 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options
• 401k retirement savings plan

We have been made aware of fraudulent interview requests being sent using the Twin Health’s name. All communications will come from official Twin Health channels and a twinhealth.com email address. We will never ask you to complete a text interview or request financial details during the interview process.