Job description
Our client – an innovative, industry-leading manufacturer serving the construction, industrial, and rail sectors – is seeking a Digital Marketing Manager to join their growing team. This is a newly created role offering the chance to work with cutting-edge products in a purpose-led business that values integrity, creativity, and collaboration.
As Digital Marketing Manager you will take ownership of all digital channels and deliver best-in-class performance. This is a pivotal role for someone who thrives on optimising campaigns, managing agencies, and leveraging marketing technology to drive growth.
Key Responsibilities:
Digital Strategy & Performance
- Own and manage all digital channels (website, social media, email, paid media)
- Develop and execute strategies to maximize ROI across SEO, PPC, UX/CRO, and social campaigns
- Monitor and analyse performance metrics, providing actionable insights
Agency Management
- Collaborate with external agencies for SEO, UX/CRO, PPC
- Scrutinise agency plans and challenge recommendations to ensure optimal results
- Identify opportunities to bring certain activities in-house where feasible
Marketing Technology
- Maximise the use of HubSpot Marketing Pro for automation, lead nurturing, and reporting
- Ensure CRM and marketing automation workflows are optimised for conversion
Content and Social Media
- Oversee all social channels, ensuring consistent brand voice and engagement aligning to the correct persona target audiences
- Manage website content and functionality to deliver best-in-class user experience
Reporting & Optimisation
Produce regular performance reports and dashboards
Continuously test and optimise campaigns for improved conversion and ROI
Previous experience in digital marketing, with a proven track record managing multi-channel campaigns and working with agencies
Strong understanding of SEO, PPC, UX/CRO, and social media strategies
Hands-on experience with HubSpot Marketing Pro (or similar platforms)
Analytical mindset with ability to interpret data and make decisions
Excellent communication and stakeholder management skills
Salary- £45,000- £55,000 Basic
Profit related bonus scheme
Monday- Friday- 7.30am-4.30pm
Office based role, but will offer flexibility to work from home when needed
IND25
