Job Description
Performance Marketing Associate
VGW is an interactive entertainment company, harnessing technology and creativity to deliver world-class, free-to-play games.
We have an exciting opportunity within our Programmatic team. We are currently looking for a Performance Marketing Associate to join the team in Sydney.
This role plays a key part in building out our newly expanding mobile app marketing capability, an exciting and rapidly growing area of the business. The role supports the development of a specialised app marketing function, working closely with the Growth team to manage mobile app campaigns end-to-end, including reporting, optimisation, user acquisition and retargeting.
Key responsibilities will include:
- Campaign execution of programmatic and mobile buys across various platforms for performance, high impact, gaming and video activity.
- Collaborate with internal teams to build audience frameworks, strategies and creative testing plans.
- Understand key success metrics used within the funnel and optimise campaigns accordingly.
- Monitor, analyse and report on the effectiveness of programmatic and mobile campaigns.
- Deliver insightful campaign performance reports and present across your campaigns with a clear POV on performance
- Proactively learn and take ownership of our mobile tech stack, including AppsFlyer for tracking and AdMob for inventory management.
- Develop positive relationship with key external partners including media and technology vendors e.g. TTD, Amazon, Agency partners, Google and more
What you will bring to the role:
- 1-2 years of experience within the programmatic industry, specifically in a trading/campaign management role is required.
- Demonstrated digital media experience in the ad tech industry, ad serving and ad management technologies.
- Working knowledge of Mobile Performance platforms such as Liftoff, AdAction, Admob Ironsource/Unity is desirable.
- Working knowledge of DSP platforms such as TTD, Amazon, DV360, Adobe, Xandr, Mediamath is highly desirable.
- Good understanding of Adserving & MMP tools such as CM360, Flashtalking, Appsflyer, Firebase, AdForm is desirable.
- Good understanding of Analytical tools such as AAS, GA4, Adobe analytics, DoubleVerify, IAS is desirable.
- Good understanding of CDPs & DMPs.
- Strong experience with Microsoft Office - particularly PowerPoint & Excel
About VGW
VGW is an interactive entertainment company, harnessing technology and creativity to deliver world-class, free-to-play games.
With high-quality, acclaimed brands including Chumba Casino, Global Poker and LuckyLand Slots, we entertain and delight over one million players in North America.
As pioneers in sweepstakes promotions for online social games, we also offer our players the opportunity to redeem incredible prizes.
At VGW, one of our core values is “our players come first”. This means always striving to deliver a safe, responsible and positive player experience.
Why VGW?
At VGW, we’re more than just a team. We’re a diverse and inclusive group of individuals, each playing a vital role in our success.
Our core values are clear and strong; we win together, do what’s right, put our players first and are powered by passion.
We believe in our people and are committed to creating an environment where everyone feels welcome, inspired, and supported. We recognise that life is more than just work - that’s why we’re all about flexibility so you can strike a healthy balance between your personal life and career. We’re also here to champion your growth in your current role and future aspirations, providing opportunities for learning and career advancement. And to top it off, we back this all up with competitive compensation, perks and benefits.
But it’s not all business. We inject fun into the workplace, celebrate together and create lasting memories, from a mix of in-person and online events, to social gatherings and much more.
It’s our combined skills, ideas and visions that drive us forward. Join us on this exciting journey, and together, we’ll achieve remarkable things.
If you want to join a team that does things differently, apply today - we look forward to seeing what you can bring to our team.
Find out more at www.vgw.co
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