Job Description
Company Description
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.
At Visa, you’ll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world. Join Visa and do work that matters — to you, to your community, and to the world.
Progress starts with you.
Job Description
The Senior Manager of Integrated Marketing will support the enablement of our Consumer Strategy and resulting campaigns/activations through all stages of development - from creative concepting, to production/activation, to building the full go-to-market plan with all necessary Marketing stakeholder groups, including our external agency partners. This role will report to the Senior Director, Integrated Marketing for North America.
Responsibilities:
- Support the enablement of the Consumer Strategy and resulting campaigns and activations through all stages of development, from creative concepting to production and activation.
- Build full go‑to‑market plans with all necessary Marketing stakeholder groups, including external agency partners.
- Ensure seamless coordination across creative, media, social, product, and insights and analytics teams to bring integrated plans to life.
- Manage timelines, deliverables, and stakeholder alignment to ensure integrated campaigns feel connected and not fragmented.
- Track, manage, and reconcile marketing budgets, ensuring all programs and vendors stay within approved spend, identifying variances early, and enforcing process discipline to maintain accurate, on budget execution across all initiatives.
- Lead day‑to‑day development of integrated marketing plans, ensuring effective Marketing‑Comms planning across teams and channels.
- Oversee cross‑functional collaboration to ensure campaign workstreams, messaging, and creative remain aligned with strategic priorities.
- Partner closely with agency teams to guide creative development, production workflows, and activation plans across multiple channels.
- Maintain organized tracking across complex campaign workstreams, ensuring all inputs and considerations are connected throughout planning and execution.
- Identify opportunities to enhance integration, streamline processes, and strengthen the cohesion of consumer campaigns across the enterprise.
This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.
Qualifications
Basic Qualifications:
- 8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD
Preferred Qualifications:
- 9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD
- Background in marketing in financial services, tech, fintech, or payments
- Experience supporting integrated, multi‑channel marketing campaigns
- Experience leading cross‑functional workstreams or cross‑disciplinary campaign teams
- Experience partnering with external creative and media agencies
- Ability to connect creative, media, social, product, and analytics inputs into a cohesive integrated plan
- Ability to manage complex Marketing‑Comms planning to ensure campaigns feel integrated and not fragmented
- Experience utilizing reporting tools or campaign measurement approaches to guide optimization and performance insights
- Strong project management skills with proficiency in project management tools and reporting dashboards
- Strong organizational and multitasking skills with proven ability to manage complex projects and multiple stakeholders
- Strong analytical skills and comfort interpreting data to inform insights and recommendations
- Detail‑oriented with a strong focus on operational excellence while ensuring cross‑functional alignment
- Strong problem‑solving abilities with the capacity to think ahead, engage proactively, and take initiative
- Demonstrated ability to work effectively in a highly matrixed organization
- Excellent communication and relationship‑building skills
- Strong written and in‑person communication skills
- Team player with the ability to collaborate across regions, functions, and levels
- Self‑starter who is proactive in asking questions and proposing solutions
- Extensive knowledge of Microsoft Excel, PowerPoint, and Word
Additional Information
Work Hours: Varies upon the needs of the department.
Travel Requirements: This position requires travel 5-10% of the time.
Mental/Physical Requirements: This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.
U.S. APPLICANTS ONLY: The estimated salary range for this position is 153,700.00 to 246,200.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.
