Job Description
Join Vonage and help us innovate cloud communications for businesses worldwide!
About the Role
We are seeking an execution-focused Strategic Partnerships Marketing Manager to drive revenue through our most critical Channel and Alliance partners (Hyperscalers and ISVs). Reporting to the leader of Strategic Partner Marketing, you will translate high-level strategies into measurable, multi-channel co-marketing campaigns. This role is perfect for a proactive, autonomous professional with a track record in B2B SaaS who thrives on owning the ROI story.
Responsibilities
Campaign Execution & Optimization
- Joint Campaign Execution: Own the end-to-end execution of co-marketing initiatives with Alliance partners, utilizing your expertise in Hyperscale and ISV ecosystems to drive pipeline growth
- Ecosystem Nurturing: Manage highly segmented, personalized campaigns designed for specific partner verticals (e.g., Hyperscale marketplaces, ISV integrations), ensuring messaging resonates with industry-specific pain points.
- Performance & Data Analysis: Monitor campaign outcomes and build performance dashboards in Salesforce or BI tools to report on Marketing ROI and pipeline contribution
- MarTech Operations: Act as the primary operator of our marketing stack (e.g., 6Sense, Salesforce) to manage list segmentation and lead nurturing for partner-sourced leads.
- Cross-Functional Collaboration: Serve as the primary Demand Gen point-of-contact for Sales, Partner Managers, and Events to ensure effective follow-up and messaging alignment.
Playbook Creation: Document and standardize successful processes to create repeatable Demand Gen Playbooks for partner activations and vertical launches. Vertical Messaging: Manage segmented, personalized campaigns for specific partner verticals, ensuring content resonates with industry-specific pain points.
What We’re Looking For
- Channel/Alliance Expertise: Proven, hands-on expertise in setting up and running multi-channel campaigns with Channel and Alliance partners.
- B2B SaaS Experience: A track record of success in B2B tech/SaaS marketing where the sales cycle is complex and involves partner-led or partner-influenced motions.
- Data Analysis: Strong skills in building marketing performance dashboards in a CRM (e.g., Salesforce) or BI tool to track partner attribution.
- Autonomy: A proactive, autonomous work style with the ability to operate independently in a fast-paced environment.
- Communication: Exceptional skills to work effectively within cross-functional teams and external partner organizations.
Why Join Us?
This is a unique opportunity to be the execution engine for our five most important strategic partnerships. Your work will directly define how our marketing team scales and will influence the growth trajectory of our most critical business relationships
How you’ll benefit:
- Kafeteria (multisport)
- Private Medical Healthcare
- Group Life Insurance
- Unlimited Discretionary Time Off
- Flexible working hours
- Remote work with occasional meetings in Wrocław office
- Reimbursement for the cost of learning (trainings, postgraduate studies etc.)
#LI-MW
There’s no perfect candidate. You don’t need all the preferred qualifications to make a valuable impact on our team. Our employees and customers come from diverse backgrounds, so if you’re passionate about what you could achieve at Vonage, we’d love to hear from you.
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Who we are:
Vonage is a global cloud communications leader. And your talent will further help brands - such as Airbnb, Viber, WhatsApp, and Snapchat - accelerate their digital transformation through our fully programmable-based unified communications, contact center solutions, and communications APIs. Ready to innovate? Then join us today.
Note: The purpose of this profile is to provide a general summary of essential responsibilities for the position and is not meant as an exhaustive list. Assignments may differ for individuals within the same role based on business conditions, departmental need or geographic location.
