Job Description
Company Description
We Are Rosie is seeking a Client Activation Director, Entertainment
Location: Remote
Commitment: Full-time (40 hours/week)
Duration: Through December 31, 2026 | Start: ASAP
Hourly Rate: $105/hr
Must-Have Requirement: Studio entertainment theatrical campaign experience required.
About We Are Rosie
We Are Rosie is a flexible talent platform and full-service marketing partner helping brands build agile teams with the best independent marketing talent. With a community of over 35,000 marketers and creatives, we power award-winning work for some of the world’s most beloved brands. We’re reimagining how modern marketing gets done with flexibility, equity, and humanity at the core.
About the Company
The Client is one of the world’s most acclaimed stop-motion animation studios, known for creating critically celebrated, visually groundbreaking animated films. Based on the West Coast, the Client is beloved for its fearless storytelling, handcrafted artistry, and emotional depth. As the Client expands its marketing and theatrical distribution presence, the studio is building a dedicated paid media team to support its next slate of releases.
Job Description
About the Role
We Are Rosie is seeking a Client Activation Director, Entertainment to lead and manage the Client’s paid media activation across all channels for the duration of the studio’s 2026 theatrical campaign cycle. This is a senior-level engagement role that requires someone who has operated at the Director level inside a media agency or studio-facing team and can move fast, communicate clearly, and own the relationship day-to-day.
The ideal candidate brings deep experience running theatrical or entertainment campaigns from strategy and kickoff through optimization and reporting, and understands the cadence, pressure, and nuance of working in the studio entertainment space.
Prioritized Responsibilities
Campaign Leadership & Client Management
Serve as the primary day-to-day activation point of contact for the Client’s media investment across all channels
Lead campaign planning, launch, and ongoing optimization for theatrical release campaigns
Own activation timelines, deliverable tracking, and internal reporting cadence
Manage relationships between channel leads (programmatic, search, social) and client stakeholders
Strategy & Execution
Partner with the Client’s marketing team and agency contacts to align on campaign strategy, audience targeting, and messaging priorities
Translate creative briefs and release-window priorities into actionable media activation plans
Oversee cross-channel budget pacing and allocation decisions
Identify and escalate risks, performance gaps, and optimization opportunities in real time
Reporting & Communication
Deliver regular campaign performance updates to senior the Client stakeholders
Synthesize cross-channel reporting into clear executive summaries
Ensure all campaign components are tracked, measured, and tied to theatrical KPIs (awareness, intent, ticket sales)
Qualifications
Qualifications
7+ years of media agency or studio-side experience, with at least 3 years at the Director level
(Required) Hands-on experience managing theatrical or entertainment studio campaigns
Strong cross-channel fluency: paid social, programmatic display/video, paid search, streaming/CTV
Track record of managing complex campaigns across multiple channel leads simultaneously
Clear and confident communicator with experience presenting to senior brand stakeholders
Familiarity with agency structures, tools, and partner ecosystems a strong plus
Ability to start quickly and operate with minimal ramp time
Key Characteristics
Pedigree: Media agency Director with a track record of leading theatrical or studio entertainment campaigns from kickoff to post-mortem.
Passion: Driven by the entertainment space and someone who genuinely loves film and understands the stakes, timing, and creativity that go into marketing a studio release.
Potential: A natural integrator who can hold together a multi-channel team, stay calm under release-window pressure, and keep the client informed and confident at every turn.
Play: Detail-oriented and solutions-first. When something breaks, they fix it and then document so it doesn’t happen again.
Additional Information
We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the world’s biggest brands and agencies to help them solve unique marketing challenges with the best people, swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018, We Are Rosie is on a mission to redefine how marketing works, with an inclusive, human-centric approach that’s better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades, including being named to the 2023 Global Top 100 Inspiring Workplaces, the Inc. 5000 2022, and Adweek’s Fastest Growing Agencies in 2021.
We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, marital status, or any other status protected under federal, state, or local law.
