Job Description
Company Description
We Are Rosie is seeking a Programmatic Manager, Entertainment
- Location: Remote
- Commitment: Part-time (20 hours/week)
- Duration: Through December 31, 2026 | Start: ASAP
- Hourly Rate: $75/hr
Must-Have Requirement: Studio entertainment theatrical campaign experience required.
About We Are Rosie
We Are Rosie is a flexible talent platform and full-service marketing partner helping brands build agile teams with the best independent marketing talent. With a community of over 35,000 marketers and creatives, we power award-winning work for some of the world’s most beloved brands. We’re reimagining how modern marketing gets done with flexibility, equity, and humanity at the core.
About the Company
The Client is one of the world’s most acclaimed stop-motion animation studios, known for creating critically celebrated, visually groundbreaking animated films. Based on the West Coast, the Client is beloved for its fearless storytelling, handcrafted artistry, and emotional depth. As the Client expands its marketing and theatrical distribution presence, the studio is building a dedicated paid media team to support its next slate of releases.
Job Description
About the Role
We Are Rosie is seeking a Programmatic Manager to plan, execute, and optimize the Client’s programmatic display and video campaigns across the studio’s 2026 theatrical release cycle. This is a hands-on execution role, and the right candidate is platform-fluent, moves fast, and knows how to translate entertainment audience strategy into effective programmatic buys.
This is a part-time engagement (20 hrs/week) that runs through December 31, 2026. The candidate must be able to work with minimal oversight and deliver results within theatrical campaign windows.
Prioritized Responsibilities
Campaign Execution & Platform Management
- Translate client campaign objectives into programmatic activation strategies, including defining target audiences and sourcing relevant inventory opportunities
- Set up, launch, and optimize programmatic display and video campaigns across DSPs (DV360, The Trade Desk, or equivalent)
- Manage audience segmentation, targeting strategy, and bid management aligned to theatrical release windows
- Own day-to-day trafficking, creative rotation, and pacing across programmatic buys
- Collaborate with agency teams and publishers to source, evaluate, and implement PMP and open exchange deals that provide high-quality, brand-appropriate inventory
- Coordinate with the Activation Director on cross-channel alignment and budget pacing
- Create and enforce workflow processes to ensure deliverables are completed accurately and on time
- Support and oversee junior team members on day-to-day execution tasks and campaign quality standards as needed
Optimization & Performance
- Monitor campaign performance daily and make real-time optimizations to meet delivery and efficiency targets
- Conduct regular and ad hoc analyses to identify opportunities to improve performance within and across campaigns
- Identify underperforming segments and adjust targeting, creative, or bid strategy accordingly
- Implement brand safety controls, frequency capping, and viewability standards appropriate for a studio entertainment brand
Reporting & Stakeholder Communication
- Pull and compile regular programmatic performance reports
- Contribute to cross-channel campaign dashboards and weekly client updates
- Keep key stakeholders — including the Activation Director and agency account teams — informed on campaign performance via regular and ad hoc reporting and status meetings
- Flag issues, anomalies, and optimization wins proactively
Reporting & Stakeholder Communication
- Develop strong working relationships with members of the broader digital account team, including planning, investment, operations, and analytics
- Serve as the programmatic point of contact within the integrated campaign team during active release windows
Qualifications
- 3+ years of programmatic buying experience at a media agency or in-house team
- (Required) Experience running campaigns for entertainment, theatrical, or studio clients
- Hands-on proficiency with DV360, The Trade Desk, or comparable DSP platforms
- Strong understanding of audience targeting strategies, PMPs, and open exchange buying
- Comfortable managing and pacing campaigns under tight release-window timelines
- Advanced Microsoft Excel proficiency; experience with data visualization tools or analytics platforms a plus
- Detail-oriented and reliable — able to flag and resolve trafficking issues without prompting
- Part-time availability (20 hrs/week) confirmed before engagement
- Bachelor’s degree in Business, Analytics, Marketing, Communications, or Advertising — or equivalent professional experience
Key Characteristics
- Pedigree: Platform-native programmatic practitioner with proven experience executing entertainment and studio campaigns.
- Passion: Energized by the craft of precise audience targeting and the fast pace of entertainment campaign windows.
- Potential: A self-sufficient executor who can manage active buys, surface insights, and escalate risks, all while operating part-time with minimal oversight.
- Play: Organized, proactive, and responsive. Checks dashboards without being asked, shows up prepared with context, and holds junior team members to the same standard.
Additional Information
We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the world’s biggest brands and agencies to help them solve unique marketing challenges with the best people, swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018, We Are Rosie is on a mission to redefine how marketing works, with an inclusive, human-centric approach that’s better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades, including being named to the 2023 Global Top 100 Inspiring Workplaces, the Inc. 5000 2022, and Adweek’s Fastest Growing Agencies in 2021.
We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, marital status, or any other status protected under federal, state, or local law.
