Job Description
Workyard is a growing startup focused on the U.S. construction and trades markets, operating in an industry where $300 billion is spent annually on labor. We build SaaS technology that helps construction companies manage their workforce, bringing trust, transparency, and accountability to a space that has historically had very little of either.
With a strong core product and a multi-product roadmap ahead, we are hiring an Editorial Writer to produce the content that earns Workyard credibility in search, in AI-driven answer engines, and with the decision-makers who buy software for construction teams.
This is a fully remote, hands-on writing role sitting within the content team and reporting to the Head of Content.
About the Role
PR and media content is the primary output of this role. You write the copy that the Community and Outreach Specialist pitches and places: press releases, guest posts, expert quotes, contributed statements. You also write white papers and lead-gen assets that the sales and marketing team draws from. Blog and editorial content fills the gaps when PR and reports are not in active production.
This is not a content strategy role. Priorities, briefs, and direction come from content leadership. Your job is execution: research depth, writing quality, structural accuracy, and delivery on time. The Community and Outreach Specialist is counting on copy that is ready when they need it.
What You’ll Do
Write press releases, guest posts, expert quotes, and contributed statements based on briefs, and deliver on the timeline the outreach team needs. Late copy breaks the placement pipeline.
Write white papers based on briefs and research direction from content leadership.
Produce other gated assets (e.g., guides, industry reports, ebooks) as needed to the same standard of depth and rigor as white papers.
Write thought leadership articles for publication in LinkedIn Pulse and similar platforms, wherever there is a clear audience.
Write for professionals reading for insight, not for a search audience. The goal is authority and consideration among decision-makers in construction and field services.
Produce full drafts of long-form blog and SEO content from outline to completion, following structural and formatting guidance for SEO and AEO.
Research technical topics relevant to our audience: labor laws, construction workflows, software functionality, payroll processes, and competitive alternatives.
Identify content gaps or update opportunities and surface them to content leadership.
Work with the data analyst where relevant to make sure statistics and claims are accurate and current.
Who You Are
You have 2 to 4 years of professional writing experience with a portfolio that spans more than one format. Blog posts alone are not enough. We expect examples of PR writing, white papers, or long-form editorial.
You have written for a technical or industry-specific audience before. Construction experience is not required, but the ability to learn a specialized space quickly and write about it credibly is.
You understand SEO and AEO from a writer’s perspective (structure, heading hierarchy, answer-first formatting), and how LLMs retrieve and cite content.
You know that a blog post is not a white paper, and a thought leadership article is neither. You write differently for each.
You are familiar with Wordpress and/or Webflow for publishing and can handle metadata and basic CMS tasks without support.
You are accountable to deadlines. Multiple formats means multiple pipelines, and late copy blocks people downstream.
You take direction and feedback cleanly, and revise without making it a negotiation.
You are comfortable being evaluated on the quality and performance of the finished content, not on word count or hours spent.
Success Profile
3 Months
PR content running on schedule (press releases, guest posts, and expert quotes) delivered to brief and on time.
First white paper draft in progress or delivered, with a clear handle on the format and audience.
Blog and SEO content producing at the pace and quality content leadership expects.
6 Months
White paper published and in use by the sales and marketing team.
Thought leadership articles live across at least two platforms, contributing to Workyard’s visibility with decision-makers.
A consistent record of on-time delivery across all formats, with no downstream delays caused by late copy.
12 to 18 Months
Workyard’s written content (across PR, thought leadership, and long-form SEO) is a credible, compounding asset contributing to organic visibility and LLM citations.
The content pipeline runs cleanly because briefs are followed, deadlines are met, and copy arrives ready to use.
