Job Description
Yotpo is leading the next era of trust and loyalty in eCommerce. With AI-powered Reviews and Loyalty solutions, we help brands turn browsers into customers and customers into advocates. Through deep integrations across the eCommerce ecosystem and the trust of over 30,000 global brands, Yotpo delivers seamless omnichannel experiences that increase conversion, strengthen customer relationships, and drive profitable, long-term growth.
As Yotpo’s Event Marketing Manager, you will own the strategy and execution of field marketing programs across the US, driving measurable pipeline and revenue impact. You will partner closely with marketing and sales leadership to align event initiatives with GTM priorities and business goals.
Events are one of Yotpo’s strongest lead generation channels, and we’re looking for a strategic, results-driven marketer who can build and scale a high-performing event portfolio—including trade shows, executive experiences, third-party conferences, and owned programs. This role is ideal for someone who thrives in a fast-paced environment, takes full ownership of outcomes, and is motivated by delivering measurable business results.
You will:
- Own Yotpo’s US field events strategy and execution, driving measurable pipeline and revenue impact aligned to GTM priorities.
- Develop quarterly event plans that support sales targets, vertical focus, and ABM initiatives.
- Lead end-to-end execution of owned and third-party events, ensuring strong positioning, engagement, and ROI.
- Drive cross-functional alignment with marketing, sales leadership, ABM, ops, and customer success to maximize event performance.
- Own budgets and ROI, forecasting spend and optimizing allocation based on performance data.
- Design pre- and post-event campaign strategy, including targeting, meeting generation, follow-up workflows, and pipeline tracking.
- Analyze performance and present insights to leadership, continuously improving the events program.
- Refine processes and mentor coordinators, elevating team execution standards.
About you:
- 4+ years of experience in B2B event or field marketing.
- Proven ownership of event programs tied to pipeline and revenue goals.
- Strong understanding of the B2B sales funnel and GTM collaboration.
- Strategic thinker with strong operational execution skills.
- Experience managing budgets and reporting on ROI.
- Confident stakeholder manager and clear communicator.
- Able to travel within the US as needed.
Bonus points for:
- Experience in B2B SaaS, ecommerce, or marketing tech.
- Experience partnering closely with ABM and sales leadership.
- Experience mentoring or managing junior team members.
Base salary $110,000-120,000
Compensation ranges are determined by multiple factors unique to each candidate, including skills and local market benchmarks.
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