ZURU Logo
Developing toys, consumer goods, and construction technology with over 5,000 global team members.

About ZURU

Founded in 2003, we have three main divisions: ZURU Toys, ZURU Edge (consumer goods), and ZURU Tech (construction). We have over 5,000 employees in more than 30 locations worldwide.

ZURU Toys produces popular brands like Bunch O Balloons™, X-Shot™, Rainbocorns™, Robo Alive™, Smashers™, 5 Surprise™, Pets Alive™, Mini Brands™, and Fuggler™. Our toys are sold in over 120 countries, and we partner with entertainment companies like Nickelodeon, Disney, Universal Studios, and DreamWorks.

ZURU Edge makes consumer goods in five areas: Pet Care, Baby Care, Personal Care & Beauty, Home Care, and Health & Wellness.

ZURU Tech creates software and automated manufacturing systems for the construction industry. Our BIM (Building Information Modeling) software works with fully automated production. We also offer architectural visualization, structural engineering, and use AI and DevOps for our platforms.

Mission & Values

Our mission is to “reimagine tomorrow,” which means constantly pushing boundaries. Our core values, or “ZURU DNA,” shape how we work:

  • Good Humans Only: We value talent, specialized expertise, and merit. Everyone takes responsibility for our people culture.
  • Collaboration: We work as a team, using strong frameworks and engaged leadership.
  • Radical Candour: We give direct feedback, debate rigorously, and constantly look for actionable insights.
  • Overprepare, and Win: We pay attention to detail, prepare strategically, simplify, and make quick decisions.
  • Shift the Needle: We prioritize rapid innovation, experiment, get things done, persist, and effectively use our work.
  • Compounding Improvement: We aim for continuous progress, set high standards, avoid complacency, and share learnings across teams.

Team & Culture

We have over 5,000 team members in more than 30 global locations, with offices in cities like Shenzhen, Modena, Auckland, Ahmedabad, London, Los Angeles, and Sydney. We look for driven, curious, collaborative problem-solvers. Our culture encourages high performance, empowerment, and excellence.

We expect our team to be positive, driven, humble, and to bring big ideas. Our work environment emphasizes cross-functional collaboration. Team members often work in international settings and have professional development opportunities, mentored by entrepreneurs and business leaders.

Benefits & Perks

We offer flexible working hours, letting you choose when you work between 6 am and 10 pm, with a core presence from 10:00 am to 12:00 pm. We have a hybrid work-from-home policy, though we prioritize time in the office.

Full-time employees in most locations receive health insurance and access to wellness programs. Some offices, like Modena and Shenzhen, have gyms. We also have table tennis, run clubs, and social sports teams. Social activities include catered happy hours on Fridays and other office events.

We offer competitive salaries, an annual bonus, and professional development through training programs and internships. Paid relocation support is available for certain roles in Modena or Milan.

Frequently Asked Questions

What products or services does ZURU offer?

ZURU operates across three core divisions: ZURU Toys, ZURU Edge (consumer goods), and ZURU Tech (construction). ZURU Toys produces brands like Bunch O Balloons™, X-Shot™, and 5 Surprise™. ZURU Edge develops brands in Pet Care, Baby Care, Personal Care & Beauty, Home Care, and Health & Wellness. ZURU Tech develops BIM software that connects to automated production for the construction industry and provides related architectural visualization and engineering services.

What are the employee benefits and perks offered at ZURU?

ZURU offers benefits such as flexible working hours (Flex Time with a core presence), a hybrid work-from-home policy with an office-first approach, and health insurance coverage in most locations for full-time team members. Other perks include wellness programs, gym facilities in some offices (Modena, Shenzhen), social activities like Friday catered happy hours, fresh coffee and drinks, competitive compensation, an annual bonus, and professional development opportunities including training and an internship program. Relocation support is available for some roles in Modena/Milan.

What is ZURU's work culture like?

ZURU’s work culture emphasizes a “reimagine tomorrow” mindset, seeking driven, curious, and collaborative individuals. It fosters a high-performing environment that encourages empowerment and excellence. Core values, known as “ZURU DNA,” include “Good Humans Only,” Collaboration, Radical Candour (constructive feedback and debate), Overpreparation, a “Shift the Needle” approach (speed of innovation, experimentation, getting-things-done mentality), and Compounding Improvement (aiming for consistent weekly improvement). The company supports professional development and global collaboration across its international teams.

When was ZURU founded?

ZURU was founded in 2003.

How many people work at ZURU?

ZURU has 1001-5000 employees.

Where does ZURU hire?

ZURU hires in 🇮🇳 India, 🇮🇹 Italy, 🇳🇱 Netherlands, 🇵🇭 Philippines, and 🇺🇸 United States.

Is ZURU hiring?

Yes! ZURU is actively hiring with 6 open remote jobs available now.

Does ZURU hire for remote and work from home roles?

Yes, ZURU is a remote-first company.

What is ZURU's website?

ZURU's website is zuru.com .

Where to find ZURU on social media?

You can find ZURU on LinkedIn .

6 remote jobs at ZURU

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