Job description
Content Marketing Manager
Why join Wodify? Because your ideas matter here. Because you can drive impact here. Because you will grow here. Wodify makes a difference every day, so we invest in our people and give them the autonomy and flexibility to create success. We are on the cutting edge of fitness management software with products empowering gyms, martial arts studios, boutique fitness studios plus their members, and coaches around the globe. To date, we’ve connected two million people and thousands of gyms in over 95 countries.
As our Content Marketing Manager, you’ll join our growing marketing team and report to the Director of Brand and Communications. You’ll create impactful content for an industry that’s exciting, growing fast, and helping build a healthier world. Your work will elevate our brand, support growth initiatives, and engage our leads and customers.
A Day in the Life:
- Input on content strategy: Work with our Director of Brand and Communications, Growth Marketing Manager, and Product Marketing Manager to continuously improve Wodify’s content strategy and planning.
- Create compelling content: Develop and execute multi-channel content strategies—including whitepapers, ebooks, case studies, blog posts, social media, and email marketing—that reflect our brand voice and deliver clear, interesting, and accessible messaging for our SMB audience.
- Be an expert in leveraging AI as a partner: Use tools like ChatGPT and others to generate high-quality content efficiently. Your expertise in prompt crafting will help maintain a strong editorial standard while streamlining the content creation process.
- Own social media: Manage Wodify’s presence across Instagram, LinkedIn, Facebook, and other channels. You’ll craft and schedule company posts, engage our community, and help amplify the voices of our leadership within the fitness industry—with support from our creative team to help bring content to life visually.
- Keep the website competitive: Take ownership of website content updates, ensuring all pages are SEO-optimized, user-friendly, and aligned with our messaging strategy.
- Use data to evaluate your work: Monitor and analyze performance metrics to continuously refine content for engagement, SEO, and lead generation.
- Collaborate cross-functionally: Work closely with sales, product, and leadership teams to support communications and integrated campaigns.
- Contribute beyond content: While content will be your core focus, you’ll also take an active role in broader marketing initiatives—ranging from event production support to creative brainstorms, campaign execution, and beyond. You’ll thrive by staying nimble, collaborating across functions, and bringing an all-hands-on-deck mindset to whatever the moment calls for.
- Stay on trend: Keep up with the latest developments in fitness, marketing, and technology to ensure our content remains fresh, relevant, and forward-looking.
Knowledge, Skills & Abilities:
- 4+ years of experience in content marketing or digital marketing, including at least 2 years of content creation and management.
- Strong portfolio of long-form and short-form content: ebooks, blogs, whitepapers, social media, case studies that have been written/created by you.
- Proven ability to work with AI tools to create meaningful, brand-aligned content.
- Excellent writing, editing, and storytelling skills with a strong eye for detail.
- Experience in fitness, CrossFit, boutique fitness, martial arts, or related industries
- Bonus if you coach or teach fitness-related classes!
- Comfortable with tools like HubSpot, WordPress, Canva, Figma, and the Adobe Suite.
- SEO fluency and familiarity with content performance analytics.
- Proactive, curious, and creative—you’re excited to take initiative and try new things.
- Strong organizational skills with the ability to manage multiple projects and deadlines.
Education & Training:
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field—or equivalent work experience.
Benefits:
- $90,000 - $100,000 yearly salary and equity plan
- Medical, Vision and Dental Insurance plus company-paid disability and life insurance
- 401(k) plan and FSA
- Unlimited PTO
- Team, social and philanthropy events
- Gym/wellness reimbursement and commuter benefits
- Location-agnostic (remote, hybrid, and in-office friendly!)
About Wodify:
We know that you want to be part of an organization where you can build a successful career and make an impact. In order to do that, you need an organization that gives you purposeful work and the opportunity to grow and develop. We also know that those organizations are few and far between.
At Wodify, our purpose is to empower a fulfilled life for our customers, partners, and communities. We ensure our team members have the flexibility and autonomy to make a meaningful difference everyday and as Wodify grows we support our team members by providing clear steps to their own professional growth and development.
Everything we do at Wodify stems from our culture. We are driven by our values which are:
- Lead Like a Business Owner
- Be Customer Obsessed
- Think Platform
- Commit & Deliver
- Champion Continuous Improvement
We strive to live these values everyday in our interactions with each other, our customers, and our vendors and make sure that everyone feels empowered to hold each other accountable to them as well.
So, if our message and culture resonates with you, check out our open positions and apply! And in the meantime, check out our culture videos and blog!
