Job description
What Relocity is Doing
Relocity is reimagining the global mobility experience. We enable enterprises to attract, retain, and engage talent globally through our unique blend of mobility software solutions and high-touch destination services. Our personalized digital transferee experience accommodates all mobile talent and is enabled by our AI-driven native mobile app and workforce mobility platform. Our core values drive us to focus on our customers, innovation, integrity, and excellence. Relocity serves thousands of cities across the United States, Europe, and Asia. Learn more at www.relocity.com.
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What You’ll Do…
As the Director of Product Marketing, you will lead the marketing function and play a critical role in shaping how we position, launch, and grow our platform and services in the market. Reporting to the Chief Revenue Officer (CRO), you will be responsible for crafting and executing a comprehensive go-to-market strategy that spans positioning, messaging, competitive differentiation, and customer segmentation. Your work will be instrumental in defining our category and driving meaningful business growth.
This is a highly strategic and hands-on role, ideal for an experienced B2B SaaS product marketer with global mobility and/or HR technology experience who excels at turning complex product capabilities into clear, compelling narratives. You’ll bring deep product marketing expertise, strong cross-functional leadership, and a sharp understanding of customer needs, market dynamics, and the competitive landscape. Working closely with product, sales, and customer success, you’ll ensure our value is consistently communicated at every stage of the customer journey—driving alignment, clarity, and impact across the go-to-market motion.
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How You’ll Do It…
- Own and drive the company’s product marketing strategy, with a strong focus on positioning, messaging, and go-to-market execution.
- Develop and refine product positioning and value propositions that resonate with our buyer personas and end users.
- Lead successful launches of new products and features in close collaboration with product, sales, and customer success teams.
- Conduct in-depth competitive analysis and market research to inform product strategy and drive differentiation.
- Create sales enablement materials and training to empower the go-to-market team with compelling messaging and tools.
- Develop customer stories, case studies, and other content that showcases product impact and customer outcomes.
- Measure and report on marketing performance across key metrics, using data-driven insights to identify opportunities, optimize strategies, and drive continuous improvement across campaigns and go-to-market initiatives.
- Build and scale a best-in-class product marketing function as the business evolves.
- Own the development and validation of buyer and user personas through customer interviews, sales data and usage.
- Lead win/loss analysis and customer insight programs to refine positioning, inform product strategy, and identify market opportunities.
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What Past Experience and Current Skills Will Enable Your Success In This Role?
- 10+ years of B2B marketing experience, with at least 5+ years focused specifically on product marketing for SaaS products in HR technology
- Proven track record of owning and executing successful product launches and go-to-market strategies.
- Deep understanding of how to position complex, technical products in a way that is simple, strategic, and customer-centric.
- Demonstrated ability to drive alignment across product, sales, and marketing teams.
- Exceptional storytelling, communication, and writing skills.
- Strong analytical and research skills with the ability to translate insights into strategic recommendations.
- Highly organized and detail-oriented, with a bias toward action and results.
- Experience working in fast-paced, high-growth SaaS environments.
- Strong understanding of the global mobility industry and trends or HR tech solutions.
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How We Support You and Work-Life Balance…
- Competitive compensation and equity.
- Paid Time Off.
- Paid Parental Leave.
- Health, Dental, Vision, LTD Insurance, FSA/HSA.
- 401K.
- Remote Workplace.
- Flexible Work Schedules.
- Professional Development Opportunities.
Relocity is an Equal Opportunity Employer and does not discriminate against any applicant on the basis of race, color, religion/creed, national origin, gender, or sex, marital status, age, disability, use of a guide dog or service animal, sexual orientation, military/veteran status, or any other status protected by Federal or State law or local ordinance. Relocity will only employ those who are legally authorized to work. Any offer of employment is conditioned on the successful completion of a background investigation, credit check and drug test.
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