Job description
AI is the new electricity. It is transforming every aspect of our lives and millions of AI engineers and builders are needed to continue evolving this field. DeepLearning.AI is on a mission to grow and connect the global AI community and empower everyone to build with AI. We offer world-class education, hands-on training, access to AI news and a collaborative community. We’re a small tech company with serious credentials, exciting marketing challenges, and wonderful teammates.
We’re seeking an experienced, motivated and AI-passionate Head of Marketing to join us and lead the Marketing team. You are our ideal candidate if you have at least a strong conceptual understanding (if not a technical one) of AI technologies in the developer space and deep, hands-on understanding of how AI applies and can be used by Marketers. You bring strong creative instincts and the ability to lead impactful marketing initiatives from concept to execution. As a member of the company’s leadership team, you must have extensive leadership experience, a track record of building high-performing teams, and the ability to drive cross-functional collaboration. This is a unique opportunity for a senior marketing leader to shape DeepLearning.AI’s voice and set the strategic direction for our AI education products.
As Deeplearning’s Head of Marketing, you will:
- Lead and grow the marketing team - manage a team of five full-time employees and several contractors, fostering a high-performance culture through mentorship, collaboration, and continuous development
- Own and deliver enrollment and revenue targets - build a solid marketing strategy to launch new programs and drive enrollments to existing ones; leverage social, SEO, and email strategies to generate traffic to our Coursera pages, and follow through to revenue; explore and potentially launch a paid consumer membership program
- Strengthen and amplify brand in developer community - maintain and further develop DeepLearning.AI’s brand in the AI developer and online education spaces. Build brand equity through thought leadership, community engagement, and strategic partnerships
- Leverage Generative AI to scale marketing efficiency - build a “10x marketer” mindset within the team by integrating AI-driven automation, content generation, and workflow optimization
- Collaborate cross-functionally - work closely with internal teams as well as external ecosystem partners to align marketing efforts with broader business goals
- Keep up with industry trends - continuously monitor and remain on top of AI, machine learning, and the broader technology landscape
Your skills (things you can do):
- Have a deep and intimate understanding of the developer audience, as well as (at least a conceptual) understanding of relevant terms, tools and technologies
- Able to meet reach and revenue targets using unpaid marketing channels (email, SEO, social). Specifically, develop and execute a full-lifecycle marketing strategy leveraging high-impact email marketing, including segmenting large user bases, building nurturing campaigns, and optimizing for conversion
- Drive consumer subscription growth, implementing effective pricing, retention, and engagement strategies
- Apply an analytical and data-driven mindset to understand the business, clearly communicate insights across the company, and drive informed decision-making
- “AI native” leader - you can comfortably leverage AI to maximize your own efficiency and productivity, including writing some code when needed, and foster an AI-driven “10x marketer” mindset within the team
- Recruit, retain, and develop high-performing marketing talent while fostering alignment, collaboration, and a strong, cohesive team
- Be entrepreneurial - experiment, execute, and iterate quickly in a resource-constrained environment
- Collaborate effectively cross-functionally to drive alignment across teams
Your experience (things you have done):
- 12+ years of professional marketing experience, of which recently 5+ years in marketing to AI developers or similar technical markets
- 5+ years of experience as a people manager of teams with at least 4 members
- Startup experience in a marketing role, specifically within a B2C company
Bonus if you have:
- Executive-level startup leadership experience, contributing to overall company strategy beyond the marketing function
- Familiarity with educational platforms or online learning tools
- Experience in B2B marketing strategies
Our Defining Values
- We care deeply about our learners: We let our learner’s needs guide our actions and decisions and put our mission ahead of ourselves.
- We are great at what we do: We strive for excellence in all dimensions, especially in the quality of the content we create and people we hire.
- We default to action: We are comfortable acting with limited information and taking ownership of our decisions.
- We ask why: We ask the hard questions, and are open to being in the wrong. We advocate for the best ideas, not our ideas.
- We are honest and authentic: We are transparent as an organization, over-communicate to build trust and share our failures just as we do our successes.
- We do this together: We help each other grow and succeed and have fun at work, even in a remote environment.
$200,000 - $250,000 a year
The person should reside in the San Francisco Bay Area so that they may come into the Palo Alto office if need be. On a quarterly basis, the person will need to come into the office for a week when the whole company gets together.
What you get working with us:
- Being part of a world-class team of subject matter experts from various fields (marketing, engineering, product, and more)
- Work across cultural and geographical lines alongside our offices in different parts of the world.
- A culture of lifelong learning supported with a monthly stipend for professional development
- The opportunity to be exceptionally creative with your high-impact ideas.
DeepLearning.AI offers a comprehensive benefits package including medical, dental, and vision coverage, a 401(k) plan, a monthly education stipend, flexible PTO, and much more.
At DeepLearning.AI, we are committed to fostering a workplace of mutual respect and equal opportunity. We hire based on qualifications, merit, and business needs, without discrimination on any characteristic - whether protected by applicable laws or not. Our goal is to attract, recruit, develop, and retain the best talent from a diverse candidate pool.
You must already have, or be able to obtain, authorization to work in the United States.
