Job description
PicnicHealth is a leading health technology company dedicated to simplifying healthcare for everyone. To date, the company’s direct-to-patient approach and innovative platform have enabled 12 of the top 20 largest life sciences companies to meet study endpoints faster while empowering patients with access to their complete medical journey.
Built on world-class AI, PicnicHealth directly consents patients allowing for immediate access to their medical journey. This modern approach enables rapid deployment of research studies cutting through traditional research practices that are often inefficient.
We have successfully run many studies across a wide range of therapeutic areas including rare disease and oncology. Our data has been used to supplement NDA submissions to the FDA as well as over 50+ publications.
Founded in 2014, PicnicHealth has raised over $100 million in venture capital from investors including Amplify Partners, Felicis Ventures and B Capital Group and was recently named one of the World’s Best Digital Health Companies by Newsweek, “Best MedTech Startup” by MedTech Breakthrough, and “Best AI-Enables Life Sciences Solution” by Global Health and Pharm partners.
If you are looking to join an award winning, mission-driven, motivated team that is making a real impact across millions of people’s lives, PicnicHealth might just be the place for you.
The Opportunity
As the marketing leader at PicnicHealth, you’ll spearhead the development of our presence in the market to drive growth. You’ll lead the strategy to craft clear messaging and positioning for our products and the company as a whole, expanding our presence in the life sciences sector.
This role is perfect for someone who excels at defining what needs to be done, rather than waiting for direction—someone eager to shape the future of marketing at a company that’s revolutionizing healthcare.
As the Marketing Leader, you’ll be responsible for:
Shaping the PicnicHealth Story
- Define core positioning and messaging for the company and our flagship product delivering end to end observational research studies.
- Conduct ongoing market research to better understand our customers, market trends, and competitors
- Maintain our story and messaging across all communications.
Campaign Execution:
- Develop and execute marketing campaigns across various channels including online, social media, print, and events.
- Produce thought leadership content and programs that build credibility in the life sciences space.
- Oversee the creation of marketing materials, content, and messaging to ensure brand consistency.
- Monitor campaign performance, analyze data, and make adjustments as needed
Cross-functional Collaboration:
- Partner with sales teams to generate leads and drive sales conversions.
- Collaborate with product teams to inform product strategy based on market insights.
- Work with the project teams to ensure customer feedback is incorporated into marketing strategies.
Demand Generation & Pipeline:
- Design and execute sophisticated, multi-channel demand generation programs targeted at our key buyers
- Create and optimize the marketing-qualified lead process in close partnership with the sales team.
- Measure ROI for marketing activities
Create a High Performing Marketing Organization
- Maintain and scale a high-performing marketing organization
- Effectively managing budgets and resources as the company grows.
- Develop scalable processes and frameworks to support business growth.
- Foster a collaborative and results-oriented team culture.
- Set marketing goals and KPIs to measure campaign success.
You are a great fit if you:
- Havedeep technology and Life Sciences experience – You have 5+ years leading marketing within life sciences and health tech, with a strong understanding of clinical research, real-world studies, and digital health
- Know how to position complex solutions – You’ve successfully built product or corporate positioning strategies that translate technical or data-driven healthcare solutions into clear, compelling narratives for our life sciences partners.
- Drive strategy & own outcomes – You’ve set marketing strategy from the ground up, made decisions that impacted company growth, and are confident leading both brand and demand efforts without waiting for direction.
- Are results-focused – You know how to set KPIs, analyze performance, and use insights to continuously optimize marketing’s impact on revenue and growth.
We expect all team members to be motivated to be amazing in their roles and, ultimately, to move the PicnicHealth mission forward.
Perks & Benefits @PicnicHealth
At PicnicHealth you get to solve real problems with real solutions, great tech, and great people. We look to attract and retain exceptional performers through a mission that matters, a culture that allows team members to do their best work and be their real selves, and through competitive compensation and benefits packages aligned to the market and our Core Values.
We’re a remote first company, with teammates spread across the US. We support in-person gatherings, including co-working spaces and multi-day onsites, to build connections and move forward strategic initiatives. Expect to travel 2-4 times a year. For our team members in the Bay Area, who prefer to work in person we can offer a hybrid set up to work from the SF office on a flexible schedule.
The target Base Salary range for this role is competitive based on years of experience.
The base salary PicnicHealth offers may vary depending upon the scope, complexity, and autonomy of the position and on the candidate’s job-related knowledge, skills, and experience. The total package will include equity, in addition to a full range of medical and/or other benefits, depending on the position offered. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.
You also get:
- Comprehensive benefits including above market Health, Dental, Vision
- Family friendly environment
- Flexible time off
- 401k plan
- Free PicnicHealth account
- Equipment and internet funds for home office set up
- Wellness Stipend
Equal Opportunity Statement
PicnicHealth is committed to promoting an inclusive work environment free of discrimination and harassment. We value a diverse and balanced team where everyone can belong.
