Job description
We are seeking an ambitious and innovative Head of Marketing Growth to lead and execute our marketing strategies during a critical growth phase. As a fast-growing payment orchestration company with a strong presence in the USA and European markets, we aim to scale our brand, build awareness, and attract new merchants while retaining and engaging our existing customers. This role combines strategic thinking with hands-on execution and requires a deep understanding of B2B fintech marketing.
Macropay is a fintech leader in payment orchestration, providing businesses with seamless access to global payment solutions for over four years. Specializing in revenue optimization, we offer card processing and alternative payment methods enhanced by smart routing, fraud prevention, and an intuitive dashboard. Backed by a team of payment and fraud experts, our all-in-one platform is designed to maximize revenue, reduce costs, and improve the payment experience—all through a single API integration.
Responsibilities:
Marketing Strategy and Planning
- Develop and implement comprehensive marketing strategies to support business goals, including lead generation, brand positioning, and customer acquisition.
- Tailor marketing plans to target merchants in the USA and Europe, reflecting regional preferences and market dynamics.
- Monitor and analyze marketing trends, competitor activities, and customer insights to refine strategies.
- Incorporate both online and offline marketing strategies, including digital campaigns, social media, SEO/SEM, events, trade shows, and direct marketing to maximize reach and engagement.
Brand and Content Marketing
- Establish and elevate the company’s brand identity, ensuring messaging consistency across all touchpoints.
- Manage the creation of high-quality content, including blog posts, whitepapers, case studies, webinars, and social media posts to engage the fintech audience.
- Collaborate with design teams to create compelling visuals and campaigns aligned with brand guidelines.
Demand Generation and Campaign Management
- Design, execute and monitor multi-channel campaigns (email, PPC, SEO, social media, and events) to drive traffic and generate qualified leads.
- Optimize marketing automation tools and CRM systems for lead nurturing and segmentation.
- Track and report on the performance of campaigns, providing actionable insights to improve ROI.
Partnership and Event Marketing
- Work closely with sales and partnership teams to promote co-marketing initiatives with vendors and industry partners.
- Plan and execute event marketing strategies for industry conferences, webinars, and trade shows in the USA and Europe.
Collaboration and Stakeholder Engagement
Align closely with the product, sales, and customer success teams to ensure marketing initiatives support cross-functional goals.
Provide regular updates to leadership on marketing metrics, campaign results, and strategic recommendations.
Implement robust reporting frameworks to deliver actionable insights on marketing performance, campaign effectiveness, and market trends. Ensure transparency by aligning data with business objectives and enabling data-driven decision-making across teams and stakeholders.
7+ years of experience in marketing, with a focus on B2B, Payments industry, fintech, or SaaS industries.
Proven track record of successful campaigns in the USA and/or European markets.
Experience in lead generation, digital marketing, and content marketing.
Strong knowledge of digital marketing tools, including Google Analytics, HubSpot, LinkedIn Campaign Manager, and SEO best practices.
Excellent written and verbal communication skills, with the ability to create compelling narratives for fintech audiences.
Analytical mindset with the ability to interpret marketing data and optimize campaigns for better performance.
Familiarity with payment orchestration, e-commerce, and revenue optimization solutions.
Experience working with cross-border markets and multilingual campaigns.
Proficiency in additional languages (beyond English) is a plus.
Competitive salary and comprehensive benefits package.
Opportunity to shape HR strategy for a global, innovative fintech company.
Professional development opportunities and resources.
A collaborative, inclusive, and dynamic work culture.
Full Remote Work.
Join us in an environment where you’re free to innovate, learn, and grow alongside passionate professionals. At Macropay, you’ll tackle exciting challenges and be part of a vibrant team dedicated to delivering exceptional user experiences.
Equal Employment Opportunity Employer
Macropay is an Equal Employment Opportunity (EEO) Employer, which means we encourage applications from people with different backgrounds, interests, and personal circumstances. Our team welcomes applicants regardless of their race, gender, age, religion, nationality, sexual orientation, and/or disabilities. All we need is your high energy, skills, and willingness to be part of a great project!
The personal data you provide will be used to manage and process your candidacy for the corporate selection processes that fit your profile. If you wish you can exercise your rights of access, rectification or cancellation by sending a letter to Carrer de la Diputació 211, bajos, 08011, Barcelona (Spain), or emailing us at [email protected] , including a document that validates your identity.
