Job description
POS-11214
Principal Financial Analyst – Marketing
HubSpot is on a mission to help millions of organizations grow better. We create marketing, sales, and customer service software designed to remove friction from inbound growth. As a rapidly scaling SaaS company, we believe data-driven decision-making is key to our success.
About the Team
The Finance team at HubSpot is a strategic partner driving growth, operational excellence, and long-term value. We work hand-in-hand with business leaders to help shape critical decisions and optimize investments. This role will partner directly with the Marketing organization, acting as a trusted advisor for executives and budget owners across all teams including Demand, Brand, Media, Product Marketing and others.
What you will be doing
- Business Partnership & Strategic Guidance
Support the development and execution of short- and long-term marketing strategies with data-driven financial insights.
- Financial Planning, Forecasting & Reporting
Lead the annual budgeting and quarterly forecasting processes for Marketing, ensuring alignment with company objectives and ROI targets.
Deliver actionable recommendations for investment allocation and resource optimization
- Build dashboards and deliver monthly reporting on key metrics, actuals v. plan, and trend analysis for executives.
- Performance Management & ROI Analysis
Partner with marketing and data teams to design and implement frameworks for measuring and improving Marketing performance, including campaign ROI, Customer Acquisition Cost (CAC), and Customer Lifetime Value (LTV).
Partner with each Marketing leader to own key business metrics, set goals and track outcomes.
- Provide deep dive analysis to tie Marketing related goals (leads, conversion, brand awareness) to financial and sales goals. Assess the ROI of various campaigns and incrementality of marketing performance across verticals
- Process & Systems Improvement
Identify, recommend, and help drive automations and best practices in Marketing finance operations, modeling, and reporting. Collaborate cross-functionally to establish scalable processes and systems.
- Special Projects
Lead and support ad hoc analysis on marketing initiatives such as new product launches, partnership evaluations, event investments, and vendor negotiations.
What you will bring
- Experience & Expertise
7+ years in FP&A, Finance Business Partnering, or related roles, ideally at a SaaS, tech, or high-growth company.
Experience supporting Marketing performance metrics, digital marketing economics, and applied financial analysis.
- Proven track record building relationships and influence across a diverse set of stakeholders, including navigating complex or strongly held points of view to drive alignment and forward momentum.
- Analytical & Technical Skills
Outstanding analytical, modeling, and quantitative skills with proficiency in Excel/Google Sheets, financial forecasting software (Adaptive, OneStream, Netsuite, ANAPLAN) and experience with BI/reporting tools (e.g., Looker, Tableau, Power BI). Experience with Allocadia is a plus.
Ability to approach problems systematically, connect dots, and translate complex data into actionable guidance.
- Business Acumen & Influence
Exceptional business judgment and a collaborative approach, with the ability to influence decisions and build consensus among Marketing and cross-functional stakeholders.
- Communication & Storytelling
Excellent written, verbal, and presentation skills with a demonstrated ability to communicate complex topics to non-financial audiences, including executives.
- Initiative & Adaptability
Self-starter who thrives in a fast-paced, dynamic environment and is energized by ambiguity, change, and rapid growth.
- Education
Bachelor’s degree in Finance, Accounting, Business, Economics, or a related field required. MBA, CFA, or CPA a plus.
At HubSpot, we’re committed to building a diverse team and an inclusive environment where every voice is heard. If you’re passionate about partnering with innovative marketers and driving business impact through finance, we’d love to hear from you!
Cash compensation range: 118500-189600 USD Annually
Pay & Benefits
The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.
This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.
Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.
At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.
Annual Cash Compensation Range:
$118,500—$189,600 USD
We know the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.
If you need accommodations or assistance due to a disability, please reach out to us using this form.
At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events such as your Product Group Summit and other gatherings to continue building on those connections.
If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements
Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Germany Applicants: (m/f/d) - link to HubSpot’s Career Diversity page here.
India Applicants: link to HubSpot India’s equal opportunity policy here.
About HubSpot
HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot’s connected platform enables businesses to grow faster by focusing on what matters most: customers.
At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.
We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.
Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.
Explore more:
- HubSpot Careers
- Life at HubSpot on Instagram
By submitting your application, you agree that HubSpot may collect your personal data for recruiting, global organization planning, and related purposes. Refer to HubSpot’s Recruiting Privacy Notice for details on data processing and your rights.
