Job description
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CPT-9314 Social Media and Marketing VA
REQUIRED SERVICE: Marketing Support VA
REQUESTED EXPERIENCE TIER LEVEL: Junior Level
MIN. HOURS/WEEK: 10 hours/week
SHIFT TIME ZONE: EST
SHIFT HOURS: Flexible
SHIFT DAYS: Monday to Friday
Number of VAs: 1
GENDER PREFERENCE: N/A
LANGUAGES SPOKEN/PREFERENCE: English
ACCENT PREFERENCE: Neutral
REGION PREFERENCES: N/A
RESPONSIBILITIES:
I. Social Media Marketing & Management
- Develop and execute a content strategy to grow Instagram following and engagement
- Design branded, visually engaging content that aligns with the studio’s voice and mission
- Schedule and manage posts, stories, and reels
- Respond to comments and DMs to build community
- Analyze engagement and adjust strategies accordingly
- Collaborate with internal staff via Slack to collect content and updates
- Use SEO-driven captions, hashtags, and bio optimization to increase visibility
- Suggest trending reel formats or industry-relevant social ideas
- Maintain a content calendar across platforms
- Organize and archive photo/video assets for future use
- eBook development
- Graphic Design
II. Email, Text & Campaign Marketing
- Create and send email and text campaigns using MindBody and Index
- Support promotional efforts, seasonal campaigns, and event launches
- Aid in developing lead generation funnels and follow-up sequences
- Ensure brand consistency across platforms and messages
- Maintain follow-up workflows (e.g., post-intro sequences)
- Plan and assist with instructor features, workshops, or member highlights
- Track and report on campaign performance and suggest areas for improvement
- Blog/Newsletter Development
APPLICATION SOFTWARE KNOWLEDGEABLE/REQUIRED:
- Bachelor’s degree in Marketing, Journalism, English, or similar field
- At least 3 years of experience working as a content manager
- Proven managerial skills and experience
- Exceptional writing and editing skills (particularly technical writing expertise)
- Excellent organizational skills
- A knack for creativity
- Experience using popular content management systems and analytics tools (Ahrefs, WordPress, and Google Search Console are a few examples)
- A strong grasp of UX and SEO best practices
- Some knowledge of web design, including HTML and CSS
- Basic graphic design skills
CLIENT INDUSTRY: Health, Wellness, and Fitness
Want to work with this amazing client? Apply now and join 20four7VA! Join the remote world, today.
What we offer:
- Competitive rates
- Weekly payments
- Annual rate increase (based on performance)
- Paid time off
- Paid holidays
- Various open roles are available
- Free training and upskilling
- Constant support and guidance from managers and mentors
- Clear schedules and guidelines
- A vibrant community always ready to support you
- And more!
