Job Description
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Title: T-CPT-10757 Google Ads / PPC Specialist (Real Estate & Construction)
Independent Contractor – T-CPT-10757 Google Ads / PPC Specialist (Real Estate & Construction)/Real Estate-Technical/Junior-Senior Level(Remote).
Overview
20four7VA is seeking offshore independent contractors to deliver remote services to clients worldwide, with a primary focus on developed markets such as the United States, the United Kingdom, Canada, and Australia.
We are seeking a skilled Google Ads / PPC Specialist to manage and execute paid advertising campaigns for multiple businesses within the real estate and construction space. This includes a construction company, real estate development activities, and an emerging real estate wholesaling operation.
The role is focused on campaign setup, execution, management, and optimization. Creative assets and ad copy will be provided through internal resources or external partners. This position is highly technical and execution‑driven, with minimal client-facing communication required.
The objective of each engagement is to assist the client in improving business efficiency, enhancing service delivery, or supporting operational functions through high-quality, task-specific services rendered by a qualified contractor.
Scope of Services
Contractors will be required to provide services that align with the following client tasks:
Paid Advertising Strategy & Execution
- Set up and manage Google Ads campaigns for:
- Construction services
- Real estate investment and wholesaling leads
- Structure campaigns, ad groups, keywords, and targeting based on business goals
- Implement pay‑per‑click strategies focused on lead generation
- Configure bidding strategies and budgets efficiently
- Launch and manage campaigns while adhering to platform best practices
Campaign Optimization & Performance Management
- Monitor campaign performance daily and optimize for cost, quality, and conversions
- Conduct A/B testing on ads, keywords, and targeting
- Adjust bids, budgets, and targeting to improve ROI
- Manage negative keywords and quality scores
- Understand and work within Google’s learning and optimization periods
Conversion Tracking & Funnel Support
- Set up and verify conversion tracking
- Ensure leads are routed correctly to landing pages or websites
- Support basic landing page alignment and recommendations when needed
- Coordinate with website or asset creators to ensure proper ad formatting and compliance
Reporting & Analysis
- Track and report on key metrics such as:
- Cost per lead
- Click‑through rate
- Conversion rate
- Spend vs performance
- Provide clear insights and recommendations for improvement
- Communicate results in a straightforward, non‑technical way
Scope of Work Clarification
This role does not require:
- Writing ad copy from scratch
- Designing creative assets
- Managing social media accounts
- Client-facing sales communication
The specialist will focus on execution, optimization, and technical performance.
Each engagement is based on a defined scope of work and is governed by an independent contractor agreement. Services must be performed professionally, with adherence to any timelines, guidelines, and deliverables agreed upon in writing.
Skills
The Contractor must demonstrate proficiency in the following, depending on the Client’s requirements:
- Proven experience managing Google Ads campaigns
- Strong understanding of PPC, bidding strategies, and lead generation funnels
- Experience with real estate, construction, or service‑based advertising preferred
- Ability to work independently and manage campaigns with minimal supervision
- Strong analytical skills and attention to detail
- Comfortable working behind the scenes with limited direct client interaction
Preferred Experience
- Real estate wholesaling or investor lead generation campaigns
- Local service business advertising
- Campaign scaling and budget optimization
- Familiarity with distressed property and motivated seller lead targeting
Tools & Platforms
- Google Ads
- Google Analytics (GA4)
- Google Tag Manager (preferred)
- Landing page platforms or websites (client-provided)
- Internal documentation and reporting tools
Work Schedule
- Contracted Hours per Week: 10-20 Hours (hours are flexible and can grow depending on the workload, business needs, or performance.)
- Scheduled Working Days: Monday through Friday
- Daily Working Time: TBD EST
Note: The Company will make reasonable efforts to align the Assigned VA’s schedule with the Client’s preferred hours as set forth above. However, availability may vary based on time zones, capacity, and the contracted hours set in this SOW. Any changes must be mutually agreed to in writing through a revised SOW.
Terms of Engagement
- Contractors will operate under a Master Services Agreement and a Statement of Work
- This is not an offer of employment; contractors are not employees of 20four7VA or any client
- All compensation is processed through 20four7VA according to the terms of the engagement
Role Summary & Requirements
- REQUIRED SERVICE: Real Estate-Technical
- REQUESTED EXPERIENCE TIER LEVEL: Junior and Senior Level
- Contracted Hours per Week: 10-20 hours/week (hours are flexible and can grow depending on the workload, business needs, or performance.)
- Daily Working Time: TBD EST
- Scheduled Working Days: Monday-Friday
- REPORTING TO/POC: To Be Determined
- Number of VAs: 1
- GENDER PREFERENCE: None
- LANGUAGES SPOKEN/PREFERENCE: English
- ACCENT PREFERENCE: Neutral
- REGION PREFERENCES: Any
What we offer
- Competitive rates
- Weekly payments
- Various open roles are available
- Free training and upskilling
- Constant support and guidance
- A vibrant community always ready to support you
- And more!
