Job Description
Director, Global Go-to-Market - Core Games
Who We Are
Founded in 2023, 2K Sports Lab is the newest stand alone studio at 2K looking to push game development boundaries to bring 2K’s next groundbreaking sports franchise to life. We’re building a world-class team at our new Vancouver, BC location where our goal is to deliver an exceptional experience through bold ideas, technical excellence, and creative collaboration. We’re seeking passionate and driven professionals across all areas of game development to help shape this ambitious vision. If you’re interested in tackling unique challenges and think you have what it takes to level up our team, we encourage you to apply!
ROLE OVERVIEW:
The Director of Global Go-to-Market (GTM) for Core Games is a highly strategic role responsible for translating commercial objectives, brand identities and audience strategies into unified, high-impact global campaign architectures.
This leader will own the end-to-end GTM strategy for 2K’s portfolio of Core Games, acting as the primary orchestrator between Franchise, Regional, and Cross-Functional teams. The core accountability is ensuring marketing investment is strategically deployed across channels and regions, aligning every touchpoint to measurable KPIs that drive both short-term performance and long-term franchise growth.
This role requires a proven ability to lead through influence in a complex, matrixed organization,providing clear direction without controlling regional execution. The Director GTM serves as the internal campaign lead, designing systems and playbooks that scale globally while embracing regional nuance.
Success in this position is defined by the ability to streamline decision-making, ensure campaign fidelity from strategy to execution, and maintain a constant, performance-driven optimization mindset throughout the entire product lifecycle.
CORE RESPONSIBILITIES;
CAMPAIGN STRATEGY & ORCHESTRATION
- Build and own the end-to-end global campaign strategy for assigned Core Games titles, informed by commercial goals, long-range franchise vision, brand positioning, audience strategy, and budget.
- Translate global playbooks into clear campaign architectures that scale globally while allowing for regional nuance.
- Ensure campaigns are designed as systems, not one-off executions, with continuity across lifecycle phases.
DEMAND INVESTMENT STRATEGY & PERFORMANCE FRAMEWORK
- Own the campaign-level demand investment strategy, including allocation logic and guardrails across regional teams, channels, phases, and objectives
- Orchestrate total demand investment across paid media, partnerships, platform support, and ecosystem activations in collaboration with cross-functional teams.
- Define and own the KPI mix for campaigns, ensuring measurement aligns to both short-term performance and long-term franchise growth.
CROSS-FUNCTIONAL & REGIONAL ORCHESTRATION
- Serve as the internal-facing campaign lead, aligning the Franchise Group, Regional Teams and all other cross-functional partners.
- Manage and provide clear direction to regional teams who are accountable for executing regional plans aligned to the global strategy.
- Drive alignment through influence across the organization, reducing friction and accelerating decision-making across teams.
- Identify risks early and course-correct in real time through clear communication and decisive action.
WHAT SUCCESS LOOKS LIKE
- Global campaigns launch with clear strategic intent, aligned investment, and consistent execution across regions.
- Regional GTM teams are empowered to execute effectively without re-litigating core strategy.
- Cross-functional partners experience GTM as a clarifying and enabling force, not a bottleneck.
- Campaign performance is understood, monitored, and optimized throughout the lifecycle — not only post-launch.
- Franchise leaders trust GTM to translate long-range ambition into campaigns that compound value over time.
- Marketing investment decisions are transparent, defensible, and tied to outcomes.
QUALIFICATIONS
- 10+ years of experience in integrated marketing, global marketing or go-to-market roles
- 5+ years leading global teams, including both established and emerging markets such as MENA
- Demonstrated architecture and ownership of large-scale, multi-region campaigns
- Experience managing integrated investment approaches
- Strong analytical and performance-optimization capability
- Proven ability to lead horizontally in complex matrixed organizations
- Games, entertainment, or consumer technology experience preferred
The pay range for this position in California at the start of employment is expected to be between $176,600 and $261,380 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for employees in regular roles may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits, provided that temporary or intern roles will not be eligible for many of these payments or benefits. Details of participation in compensation and benefit plans (if applicable) will be provided if an employee receives an offer of employment.If hired, employee will be in an ~at-will position~ and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors.
As an equal opportunity employer, we are committed to ensuring that individuals with disabilities are provided suitable accommodations to enjoy equal employment opportunities, including the ability to participate in the job application or interview process,. Please contact us if you need an accommodation as part of your application process or otherwise have questions about the Company’s accommodation policy and review process.
Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.
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