LIWIO S.A.R.L

We founded LIWIO S.A.R.L., operating as AB Tasty, in 2009. We specialize in IT Services and IT Consulting. Our digital experience platform helps optimize online experiences through AI-powered experiments, personalization, and conversion tools.

Our platform offers:

• Web Experimentation for A/B testing and building experiences to meet conversion goals.
• Feature Experimentation to run multi-channel A/B tests across all devices, including mobile apps, using APIs or SDKs.
• Personalization to tailor experiences for individuals using advanced segmentation.
• Recommendations to suggest cross-sell opportunities, alternative products, and bundles.
• Rollouts to progressively release new features, test them in production, and automatically roll back if KPIs are not met, minimizing risk.

Our platform also includes AI. Evi, an evidence-based marketing agent, helps turn data into strategies. AdaptiveCX uses real-time predictive AI to personalize experiences for anonymous visitors. We expanded our technology by acquiring epoq in late 2022 and Dotaki in early 2023. We serve over 1,000 customers worldwide.

We believe “good things come to those who change” and that “optimization is our goal. Collaboration is how we get there.” We founded AB Tasty on the idea that experimentation and personalization should be fast and simple, and we believe continuous optimization leads to success. Our core values are:

• Client Satisfaction: We prioritize our clients and ensure our actions benefit them.
• Impact: We strive for excellence, aim to create real impact, and accept failure as a necessary part of change.
• Going Above and Beyond: We embrace curiosity and pursue new ideas in a constantly changing tech environment.
• One Team, One Dream: We foster an environment where egos are left behind, and we value collective success equally among all team members.

We grew from 10 employees in 2014 to 300 employees and over 1,000 customers worldwide by 2023. We maintain a “test and learn” culture, making decisions based on choice, not chance. Collaboration is key to our approach. We partner closely with clients, offering expertise on our solutions and optimization strategies. Our culture values curiosity, impact, client satisfaction, and teamwork. We believe that when one person succeeds, everyone succeeds.

Our executive team includes co-founders Alix de Sagazan and Rémi Aubert. Other key members are Olivier Candau (CFO), Sergey Chernyakov (CTO), Julie Dumont (VP Product, Experience & Platform), Angélique de Taddeo (Chief of Staff), Julien Crochet (VP Revenue & Sales Operations), Céline Le Tourneur (VP Customer Success), Chase Edwards (VP of Sales, North America, UK, and Nordics), Pawel Tomaszewski (VP Engineering), Julia Simon (VP Sales APAC), John Hughes (VP of Marketing), Fabien Roger (VP Sales & Alliances EMEA), Pauline Servant (VP Strategic Initiatives & CS Ops), and Christopher Broque (VP Sales Southern Europe).