Job Description
AccuWeather is seeking a strategic and results-oriented Senior Manager, Digital Subscriptions to grow our subscription offerings across mobile, web, and connected platforms. This role is instrumental in defining the roadmap for our digital subscription services, driving audience growth and revenue, and ensuring competitiveness in a fast-evolving landscape. Reporting directly to the SVP of Digital Strategy, the successful candidate will bring deep expertise in subscription ecosystems, customer segmentation, product packaging, pricing strategy, and cross-functional leadership.
Key Responsibilities:
· Define and execute end-to-end product and go-to-market strategies for digital subscription offerings across all consumer segments.
· Conduct assessments of Total Addressable Market (TAM), perform customer segmentation and needs analysis, and develop pricing models and packaging strategies to drive business growth.
· Collaborate with cross-functional teams—including design, engineering, marketing, sales, operations, and business development—to ensure a unified approach to product development and market execution.
· Monitor market trends, competitive landscape, and emerging technologies to identify strategic opportunities and potential threats.
· Build and maintain robust financial models to support decision-making, forecast performance, and prioritize investment opportunities.
· Analyze user behavior and business performance using quantitative and qualitative data to inform product roadmap and feature prioritization.
· Serve as a key voice in business development efforts, providing product insight and support for partnership and audience acquisition opportunities.
· Communicate key findings, strategic recommendations, and performance updates to senior leadership and stakeholders.
Qualifications:
· 7+ years of experience in digital product management, with at least 5 years developing and executing go-to-market strategies.
· Bachelor’s degree in Business, Engineering, Digital Media, or related field; MBA preferred.
· Proven success in managing consumer-facing digital subscription products across multiple platforms.
· Deep understanding of the digital subscription ecosystem and associated business models.
· Experience across product marketing, pricing, sales enablement, and communications, with a strong ability to resolve complex internal and external challenges.
· Strong strategic thinking, analytical rigor, and creative problem-solving abilities.
· Demonstrated experience in cross-functional leadership and stakeholder management.
· Exceptional communication and presentation skills, with the ability to influence and inspire across all levels of the organization.
· Skilled in financial analysis and scenario modeling to support strategic initiatives.
· Ability to interpret complex business documents such as financial statements and legal agreements.
ABOUT ACCUWEATHER
AccuWeather, recognized and documented as the most accurate and most used source of weather forecasts and warnings in the world, has saved over 12,000 lives, prevented injury to over 100,000 people, and saved companies tens of billions of dollars through better planning and decision-making.
Billions of people around the world rely on AccuWeather’s proven Superior Accuracy™ across our consumer digital platforms. AccuWeather.com is the #1 weather destination and one of the top 100 most-visited websites in the world, and our award-winning AccuWeather app delivers detailed real-time forecasts to tens of millions of smartphones.
AccuWeather forecasts also appear on digital signage, in 700 newspapers, are heard on over 400 radio stations, and viewed on 100 television stations. The AccuWeather Network and AccuWeather NOW® reach an audience of over 225 million on cable and streaming platforms including DirecTV, Charter Communications - Spectrum, Verizon, Samsung, Vizio, Philo, Frndly TV, Comcast’s Xfinity X1 and Xfinity Stream, Roku, Xumo, Rockbot, LG, and Amazon Freevee.
AccuWeather For Business serves more than half of the Fortune 500 companies and thousands of other businesses and government agencies globally.
Dr. Joel Myers, Founder and Executive Chairman, established AccuWeather in 1962 and is considered the “father of modern commercial meteorology.” Myers is a visionary entrepreneur and has been called “the most accurate man in weather” by The New York Times. He has been recognized in Entrepreneur Magazine’s Encyclopedia of Entrepreneurs as one of the greatest entrepreneurs in American history. Myers received the American Meteorological Society’s 2018 Award for Outstanding Contributions to the Advancement of Applied Meteorology and the National Weather Association’s 2017 Lifetime Achievement Award, in addition to numerous other accolades.
COMMITMENT TO DIVERSITY & INCLUSION
AccuWeather is proud to be an Equal Opportunity/Affirmative Action Employer. We are committed to equal employment opportunity to all applicants and existing employees and we evaluate qualified applicants without regard to race, creed, color, national origin, sex (including pregnancy and gender identity/expression), sexual orientation, age, ancestry, physical or mental disability, marital status, political affiliation, religion, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
AccuWeather is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to [email protected] and let us know the nature of your request and your contact information.
